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Head of Content

LaBine and Associates

Head of Content

San Francisco, CA
Full Time
Paid
  • Responsibilities

    The Role:

    • We are focused on building financial tools for a generation that craves and consumes hundreds of hours of content a week.
    • We are looking for an experienced brand leader to shape our content strategy across a variety of platforms, channels and creators to reach this generation.
    • We believe content plays a pivotal role in teaching financial literacy and education.
    • Our consumers value originality and authenticity; they are not only consumers but creators of content themselves.
    • You will help us harness this creativity into a long-term content vision.
    • This role should speak to you if you love building and are looking to leave your mark by empowering the next generation to take control of their financial futures.

    Responsibilities:

    • Develop, manage and lead the company content strategy focused on financial literacy and education to expand the client brand and bring our mission to life
    • Manage and grow the teams supporting our social channels and influencer/creator efforts today
    • Collaborate cross-functionally with Communications, Product, Design and Customer Experience Teams to ensure company objectives are met
    • Develop and experiment with new distribution strategies based on consumer insights and data analyses (videos, newsletters, podcasts, etc…)
    • Uncover opportunities to build unique and exclusive acquisition opportunities for client through innovative content strategies
    • Work with the Product Team to identify new opportunities to develop content and educational interactions within the product
    • Work directly with Product Marketing on all brand and go-to-market campaigns

    About You:

    • 5+ years of experience building, managing and running content strategy & operations, preferably in a startup technology environment
    • Has a mastery of multiple form factors -- video, podcast, long-form, short-form, social
    • Leverages data and insights to make decisions and drive strategy
    • A strategic mindset that is able to synthesize and prioritize inputs from various perspectives to create an actionable plan
    • Thrives in a self-starter, fast-paced environment and is able to work autonomously
    • Team-oriented mindset and the ability to work with a wide range of individuals