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Campaign Management - marketing agency - Programmatic Media

LaBine and Associates

Campaign Management - marketing agency - Programmatic Media

Fort Worth, TX
Full Time
Paid
  • Responsibilities

    FULLTIME Senior Associate, Campaign Management. 

    This role is responsible for assisting senior team members in delivering successful audience-based programmatic media programs across their roster of clients. This person will play an active role on audience strategies, optimization approach and analysis, troubleshooting, pacing, and ad hoc reporting.

    Responsibilities Include....

    • Being a resource in terms of gathering and distributing research around the programmatic industry or our clients.  Be able to ensure proper pacing of impression/click delivery of campaigns, prompt delivery of reports to clients, and accurate/useful performance reports
    • Maintain a deep understanding of company capabilities and our client business
    • Work closely with the senior team members to contribute to the success of cross-channel programmatic client campaigns
    • Assist team with the delivery of the campaign management processes – campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting
    • Help in designing and delivering performance updates, business reviews, solutions, and growth opportunity presentations to key contacts

    Qualifications:

    • Bachelor’s degree with at least 1-2 years of experience digital media experience across display, video, social and mobile; a minimum of 1+ years in-console audience-based RTB media
    • Knowledge of digital media systems and tools (ie. ad servers, attribution, tagging, ad verification)
    • Knowledge of ad targeting methodologies
    • Knowledge of media optimization methodologies
    • Familiarity with general IT and internet technologies
    • Strong analytical, problem-solving and critical thinking skills
    • Understanding of ad networks, exchanges and/or auction marketplaces, with the ability to manage bid pricing and optimization levers to meet client goals
    • Knowledge of online media metrics and analysis
    • Proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
    • Data analysis experience
    • Strong analytical, problem-solving and critical thinking skills
    • Excellent written and verbal communicator
    • Outstanding relationship and business builder
    • Collaborative team-player yet comfortable with independence

     

     

    This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless campaign execution – meeting and exceeding client business goals and KPIs. The ideal candidate will have experience in programmatic campaign management (display, video, mobile, social); in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation /client servicing skills.