Job Description

In a time of unprecedented expansion, we are seeking a Vice President of Marketing Strategy to join our team. In this role, you will be part of a valuable team that is providing high level service to the cornerstone of our community: teachers. As a reliable partner to teachers, you will have the opportunity to develop relationships and understand their pain points to successfully address their concerns via Lakeshore services. You will create and own the multichannel digital marketing business-to-institution strategy, with the overall goal of promoting Lakeshore products and services to schools and other education entities. The position requires building partnerships with education-focused organizations, associations and influencers. In addition, the role involves conducting market research and competitor analysis to stay informed about industry trends, emerging technologies and educational needs. And we’re here to help you succeed—Lakeshore recently earned its Great Place to Work® Certification™ and is proud to put its associates first.

A day in the office looks like this:

• Marketing strategy: specifically developed to reach educational institutions. Identify key market segments and develop targeted marketing plans accordingly.
• Branding: Drive compelling value propositions and messaging that highlight the benefits and features of our products or services that align with the unique needs of the education sector. Develop high-quality marketing briefs that yield collateral, including brochures, presentations, case studies and white papers. Ensure that content is informative, engaging and relevant to the target audience in the education sector.
• Digital Marketing: Implement digital marketing initiatives, including email campaigns, social media advertising and content marketing, to increase brand visibility and generate leads within the education industry. Monitor campaign performance and make data-driven adjustments as needed.
• Events and Conferences: Participate in educational conferences, trade shows and industry events to promote our offerings and establish relationships with key decision-makers in educational institutions. Represent the company professionally and effectively communicate our value proposition.
• Market Research: Conduct market research and competitor analysis to stay informed about industry trends, emerging technologies and educational needs. Understand pain points, address concerns and build trust in our brand as a reliable partner to teachers. Utilize research insights to refine marketing strategies and identify opportunities for growth.
• Relationship Building: Cultivate strong relationships with key stakeholders in educational institutions, such as teachers, administrators, department heads and procurement officers.
• Partnerships: Identify and establish strategic partnerships with education-focused organizations, associations and influencers. Collaborate with these partners to expand brand reach and drive mutually beneficial initiatives.

Qualifications

Got the skills and experience? Here’s what we’re looking for:

• Bachelor’s degree in Marketing, Communications or related field; MBA preferred
• 10+ years of Retail, Brand and B2B marketing experience
• 6+ years of experience leading marketing teams within a multichannel retailer

Additional Information

And here’s our end of the bargain!

• Salary: $250,000-$300,000 with an annual bonus of up to 20%
• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical/dental and vision coverage—EPO, PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits—choose what you like, ignore the rest
• On-site preschool for our employees’ children
• On-site employee gym for all levels/fitness needs
• Generous employee discount on products that make you smarter
• Casual dress…and we really mean it

At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers, families and children we serve.

We know we couldn’t do the extraordinary things we’re doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group, Lakeshore is more than a great place to work—it’s a great experience to be part of. Day in and day out, we give everything we’ve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success, we’re constantly on the lookout for people to join us. So if you’re a down-to-earth professional who shares our desire for making a difference, we’d love to hear from you.

To learn more about Lakeshore, visit www.lakeshorelearning.com/careers

Equal Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill, merit and mind-boggling talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS-related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose.

To learn about how we collect and use Applicant information, please visit our Employee/Applicant Privacy Policy.