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Digital Media Director

Lakeway Publishers

Digital Media Director

Big Stone Gap, VA +9 locations
Full Time
Paid
  • Responsibilities

    The Corporate Digital Media Director is responsible for the overall direction of Lakeway Publishers online initiatives. - Locally manage the corporate staff and operations of the Digital Media Department in Morristown, TN as well as remotely manage the local staff and operations of each newspaper's website. - Establish new revenue streams by collaborating with the President and leadership to develop company policy, establish business plans, and set goals and objectives. - Cut costs and improve efficiencies in the Advertising, Editorial, and Circulation departments of each newspaper by implementing new technologies for their websites. - Increase employee engagement and understanding by personally training Advertising, Editorial, and Circulation staff on new and emerging technology as well as associated company policies and procedures. - Increase community engagement with our newspapers and brands through sales calls with advertisers, talks and workshops with the general public, and press releases through our media channels. - Measure corporate and departmental health by analyzing data and generating reports based on pre-established KPIs that are relevant to our current technology stack. - Increase revenue by participating in monthly performance reviews with the publishers of each newspaper and identifying areas of growth and improvement. This is a FT position with benefits - Mon-Fri 8a-5p This job is not remote

  • Locations
    Barbourville, KY • Middlesboro, KY • Pineville, KY • Greeneville, TN • Harrogate, TN • Jefferson City, TN • Maryville, TN • Morristown, TN • Knoxville, TN • Big Stone Gap, VA