Job Description

Lamark Media ("Lamark") is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark's methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

Lamark is seeking a Lifecycle Strategist to serve as a client-facing subject matter expert and guide for our clients in email marketing, SMS and marketing automation. The position will play an integral role in recommending and planning lifecycle marketing programs that drive loyalty, retention and customer lifetime value across a variety of client industries. The ideal candidate is able to quickly understand and support initiatives that will contribute to the goals and success of client digital marketing programs.

This is an on-site, hybrid or fully-remote position; our headquarters is located in Boca Raton, Florida but we have employees in 16 states. The work environment is innovative and embraces an entrepreneurial and career-minded team of individuals in a business-casual atmosphere.

Professional Competencies

• 5+ years experience in mid-to-high volume email marketing or other lifecycle marketing – SMS, marketing automation, and/or CRM
• Experience in Klaviyo, with additional experience in other ESPs, SMS (Attentive, Postscript) or marketing automation platforms
• Ability to create strategic, actionable plans that improve nurturing, retention and lifetime value across customer journeys
• Client-facing program strategy experience, with agency experience in a client-facing role preferred
• Testing and optimization experience, especially with email and on-site offer conversion optimization
• Intermediate-to-advanced Google Analytics experience
• Excellent presentation and communication/client-facing skills
• Digital agency experience preferred, but not required

This mid-senior role will work with Lamark specialists in content creation and production to realize their strategies with clients. While falling under the direct mentorship of VP of Strategy, this role also requires significant autonomy to balance the key functions that will create successful outcomes for clients and the agency. Examples of such functions include, but are not limited to:

• Orchestrating specialized execution teams to drive subscribers, sales, loyalty and retention
• Executing more directly on recommendations (e.g. campaign planning, reporting) and ensuring program profitability to support additional resources as merited
• Preparing strategic presentation deliverables, and presenting to client stakeholders
• Capability product research and development
• Communicating advancements in capabilities with internal peers in Client Experience
• Developing promotional strategy for emerging capabilities with Business Development
• Identification of additional growth opportunities for the pipeline

PERKS AND BENEFITS

• Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity-you'll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching

At Lamark Media, we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

PLEASE NOTE : as a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

Lamark is a leading digital agency focused on unlocking potential™ for brands. We seek change from the status quo, creating value and measurable impact through an integrated digital approach that is built for your specific goals and outcomes.

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