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Paid Social Media Buyer

Lamark Media

Paid Social Media Buyer

Boca Raton, FL +1 location
Full Time
Paid
  • Responsibilities

    Job Description

    Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.

    The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. The response in the marketplace has been strong and Lamark is continuing to lead innovation in the space.

    WHAT YOU’LL DO

    As a Paid Social Specialist you'll live on the cutting edge of growth marketing. You will be fully responsible for the success of the campaigns you run. You will work side by side with Account Managers, Sr. Social Strategists, and Director, Paid Social to ensure a phenomenal client experience. You will have all the resources you need to drive great results for clients: analyst on-site to help with data analysis, creative design team, mentorship from agency leadership, and much more. If you strive for perfection, are an independent thinker (but also love teamwork), are incredibly organized and have a real passion for advertising, then this is the perfect role for you.

    RESPONSIBILITIES

    • Build and manage Facebook, Instagram, Pinterest and Snapchat campaigns for clients, incorporating nuanced strategy, long-term forecasting, and customized creative assets
    • Analyze and optimize media spending around client needs, focusing on data-driven tactics
    • Develop strong partner relationships and lead weekly, monthly and quarterly client meetings independently and with a team; possess senior-level communication skills including synthesizing insights, calibrating to the correct audience, leading a room, steering a difficult conversation, and picking up on and adapting to sentiment.
    • Prepare reports showcasing ad performance and share insights on current and future tests
    • Stay ahead of the curve on new strategies, advertising channels, conversion rate optimization techniques, industry trends, client issues, and competitive reviews and analysis; provide intelligence to team and others in the agency
    • Assist with new business pitches and proposals

    QUALIFICATIONS

    • Experience level: 3+ years
    • Previous agency experience
    • Bachelor’s degree in advertising, marketing, economics or related fields
    • A deep familiarity with concepts like CPC, CPM, CTR, CPA, CVR, and ROAS
    • Strong experience with Facebook ads (Blueprint Certified is a big plus)
    • Strong knowledge of Google Analytics
    • Strong analytical skill set
    • Great communicator
    • Passionate about servicing clients and building brands
    • Deep perspective on digital marketing with a strong understanding of how different media channels work together in a campaign
    • Ability to tell a meaningful story rooted in data based insights
    • Ability to analyze raw data and formulate insights for client strategy
    • Excellent writing, grammar and communication skills
    • Problem-solver mindset, heavy attention to detail and flawless execution on all assigned tasks
    • Ability to prioritize ruthlessly and manage multiple projects at once
    • Strong interest in advertising
    • Team player, eager to learn, proactive, adaptable and flexible
    • Willingness and ability to work evenings and weekends (if needed)

    PERKS AND BENEFITS

    • Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
    • Diverse and forward-thinking environment
    • Great career growth opportunity—you’ll have direct access to agency leadership
    • Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
    • 401(k) with employer matching

    At Lamark Media, we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions.

    PLEASE NOTE: as a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

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  • Locations
    Boca Raton, FL • Austin, TX