Job Description

 OVERVIEW

The Digital Acquisitions Manager (Media Buyer) role is an integral part of supporting L’ange hyper growth strategies as we scale the company to the next level of growth. S/he will be involved in all aspects of executing high profile and complex media campaigns on networks such as Facebook as well as initial planning, implementation, monitoring, optimization and analysis.

The ideal candidate is a data driven digital media buyer with prior e-Commerce experience who loves problem-solving and discovering new ways to reach goals.

RESPONSIBILITIES

• Actively manage campaigns and goals which may vary from engagement, acquisitions, and direct response.
• Analyze performance data and provide interpretation and conclusions.
• Communicate with the team on all elements of the campaign, including planning, performance, and project status and goals.
• Develop and manage the execution of campaign plans.
• Maintain high levels of up-to-date knowledge of best practices and strategies in social media and paid social media (betas, ad network updates, innovation opportunities, etc.)
• Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together.
• Assist in the development of media strategy and building social media plans (including audience targeting and segmentation, messaging, and budgeting, etc.)
• Thoroughly understand the business, goals and KPIs.
• Must also have SEO/SEM experience.
• Develop, grow, and maintain relationships.
• Build effective relationships with all vendors.
• Support and assist in developing team members to optimize their performance, contribution and job satisfaction.

QUALIFICATIONS

• 3+ years of experience with display advertising, online marketing and mobile marketing preferably in Beauty, Wellness and/or Lifestyle industries.
• Bachelor’s Degree or equivalent work experience. Previous e-commerce experience highly desired.
• Prior Digital Marketing Experience on Native and/or Facebook ad platforms.
• Must have experience running paid campaigns on Facebook/IG and AdWords
• Demonstrated track record of working within a high-performance D2C digital environment and a deep understanding of all relevant best practices, processes, KPIs, and business.

BENEFITS

• Medical, Dental, Vision, Life Insurance.
• 401k plan.
• Employee kitchen with an array of yummy snacks and beverages.
• Complimentary products and styling tools.
• Incredible employee discount.
• Generous holidays and vacation days.
• Interactive holiday events; potlucks, bake-offs, contests, dress-up days & more.