We are seeking a Head of Marketing to spearhead our growth across brand, user acquisition, content, and marketing strategy. This is a wonderful opportunity to build the marketing function and group from the ground up.
Create growth and awareness of our platform through both un-scalable and scalable channels from a cold start.
Strategize and execute direct-response campaigns to reach out to prospective parents & students via online channels such as adwords, facebook, instagram and email, and off-line: TV radio, direct mail, etc.
Who You Are
- An entrepreneur: You are creative and have the desire to make something from nothing.
- A people person: You build teams that build the machine and help the department on your left and right operate at peak performance.
- Qualitative and Quantitative: Enjoy the creative and analytical aspects of marketing
- A hustler: You never settle to do tomorrow what can be done today.
Qualifications
- Digital marketing experience bringing consumer product pre-launch through scale.
- Have a strong command of content and branding.
- Experienced with growth marketing tactics and building referral loops.
- Experience building a direct to consumer marketing organization from scratch.
- A passion for the education space and improving people's lives.
- Strong analytical skills and track record of using data to inform your decision making.