Sorry, this listing is no longer accepting applications. Don’t worry, we have more awesome opportunities and internships for you.

Media Buyer

Latitude, Inc.

Media Buyer

Bonita Springs, FL
Full Time
Paid
  • Responsibilities

    Job Description

    Candidates must be organized, data-driven, and eager to learn and make an impact on the business. They should also demonstrate a high level of organization, a willingness to constantly learn, and collaborate with co-workers.

    • Oversee digital marketing strategies/execution with a focus on new customer acquisition, revenue, and retention

    • Create a comprehensive targeting strategy through a balanced digital approach

    • Create and action media buying strategies that create product awareness as well as drive qualified consumers. Experience in programmatic advertising a requirement

    • Develop monthly media plans allocating budget to scalable channels of acquisition and revenue

    • Manage agency partner to ensure key business needs are being properly translated into digital activities and target KPI’s are being met (Conversion Rate, Click Thru Rate, Cost Per Acquisition, ROI)

    • Leverage key insights and analysis to develop consistent reporting views

    • Measure, analyze, and optimize digital media and prepare recommendations

    • Implement optimization plans at bidding, keyword, placement, publisher, device, geographic, demographic, and other levels

    • Collaborate closely with stakeholders including copywriters, product marketers, editorial, and web teams to deploy marketing efforts

    • Demonstrate advanced understanding of testing methodology specifically a/b testing and landing page optimization

    • 2+ years of digital media experience with a keen focus on media buying, PPC, SEO, content marketing, and conversion rate optimization

    • Must have outstanding communication skills and be willing to strategically collaborate across publisher partners • Expertise creating and executing key reports and activities out of multiple data tables

    • Knowledge of best-in-class analytic systems (Google Analytics, Facebook Insights, Google Adwords, etc) • Experience in Financial Services Industry preferred

    • Demonstrated ability to think analytically, solve problems, make decisions, and use sound judgment

    • Must thrive in a fast-paced, constantly changing environment with tight deadlines and multiple priorities

    Powered by JazzHR

    M9SaBHbjTM