Job Description
We are looking to hire a Product Marketing Coordinator to join our team. As the Product Marketing Coordinator, you will be responsible for providing day-to-date marketing and administrative support for the Campaign Management Team. Help the team determining the most marketable features of products and then building marketing campaigns focusing on these features that drive revenue growth, article submissions, customer retention, and usage growth. The successful candidate should be detail-oriented with good verbal and written communication skills, have excellent computer skills, and a positive attitude.
Salary range: $38000 - $45000 per year
RESPONSIBILITIES
- Write creative briefs for content creation for digital campaigns in alignment with brand strategy.
- Becoming familiar with company products.
- Assess, plan, and execute consumer experiential events, trade shows, and sponsorship activations to drive trial and reinforce the brand positioning.
- Identifying key features in products that will appeal to customers.
- Create campaign timelines and manage milestones to ensure timely and successful delivery.
- Working with the marketing department to develop marketing campaigns for each product.
- Prepare program and project-related documents such as meeting reports, meeting agendas, and other partner communications and correspondence as necessary.
- Build and maintain long-lasting, healthy relationships with both clients and internal team members.
- Assist in researching and coordinating digital and local campaigns as well as maintaining media plans and budgets.
- Produce marketing, web, or email campaign reports.
- Participate in collaborative team projects to help grow and build the program community.
- Perform other duties assigned as is deemed necessary to meet company needs.