The Role

Lavu is looking for an ambitious marketing coordinator with experience across multiple facets of marketing. The ideal candidate will be a fast-learner, team player, and ready to make a meaningful impact!

** What you will do:**

• Support the planning, execution, and tracking of marketing programs such as traditional advertising, digital advertising, print, email, event, and social media.
• Coordinate marketing campaigns, including writing copy, ordering creative, proofreading, scheduling, testing, and reporting.
• Evaluate and monitor marketing performance on an on-going basis by analyzing key metrics and maintain comprehensive reports from multiple sources/platforms and for performance visibility.
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs.
• Maintain and manage editorial calendar across blog, social media, and other owned channels.
• Manage and grow our social media presence across platforms such as Facebook, Instagram, X, LinkedIn, and TikTok. Create posts, reals, and stories across all social channels for organic engagement.
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice.
• Assist with coordinating sponsorships and other events as needed from time to time.
• Coordinate and help manage email marketing campaigns, including segmentation, messaging, and report.
• Prepare reports on campaign performance, website traffic, and social media engagement to inform future strategies.
• Content Creation: Generate engaging and relevant content for our website and social media channels.
• Conduct market research and analyze industry trends, competitor activities, and customer behavior to identify opportunities for growth and improvement.
• Support the creation of marketing collateral, such as brochures, presentations, website content, and other promotional materials.

** This position is for you if you have:**

• Bachelor's degree or equivalent
• 2 years of experience in a similar role
• Experience creating social media content and managing communities
• High attention to details
• Forward looking can-do attitude
• Proven experience managing multi-channel digital marketing campaigns
• Experience with CMS tools like Wordpress
• Experience working with CRM or marketing automation tools
• Strong written, verbal and collaboration skills
• The ability to create and edit posts, stories, and reels for social media

** Preferred Skills**

• Hubspot
• Alyce
• Sprout Social
• SalesIntel, 6Sense, or similar ABM platform
• Google Analytics
• Event marketing