Who we are:
With over 50 years’ experience and more than 600 franchise territories nationwide, Happinest is a multi-brand home services franchise company. While we have been around the block a time or two, our culture, work space and overall energy is far more like a west coast start-up than anything else. We have an industry leading marketing department where we manage digital marketing across the country on behalf of our franchisees, leveraging some of the most progressive marketing tactics available today. Above all else we take pride in helping our franchisees grow their businesses.
While working hard and delivering best in class marketing programs, we also have fun. We host parfait Monday and bagel Friday’s weekly; we keep the snack and coffee cabinets stocked and when we have some down time play corn hole, ping pong and foosball. We’re all working remotely at the moment but looking forward to when we can all get back to some bagels, parfait and ping pong together. We work hard, so we can play hard and we believe that having a great culture is a game changer.
About This Role:In this role you are an advocate for Happinest brand promise and by extension Happinest customer. Your primary responsibility is to shape product experiences by creating useful, meaningful messaging that help users understand who and what we are, and to complete the task at hand depending on where they are in the customer journey. You will help set the vision for content and drive cohesive product narratives across multiple platforms and touch points throughout the entire customer journey. In this role you will also have responsibility for non UX-related copy writing across various areas of the business. Depending on workload and needs of the business non-UX related copywriting will often comprise the majority of your work.
You will work with people in a variety of functions including our third-party CRM agency, brand managers, engineers, marketing and operations. Collaborating with each, you will be responsible to create a cohesive language, tone and a unified voice across products, mediums and platforms. You’ll regularly use empathy, logic and hard data to inform content choices, and will work to become expert in the services we provide. You’ll provide content recommendations that include the right words, tone and overall message along with complementary data and images.Your will be responsible to design intuitive, delightful product experiences that help users understand our services, trust in our brand promise and accomplish their goals. You’ll also be a content strategist, defining product vision and narratives across multiple platforms and touch points. You also work in a corporate communications capacity, activating campaigns and programs across our franchise network through email and web-based communications.
You will drive guidelines and best practices, manage complex, cross-functional projects, and work with leadership to set goals and implement roadmaps.
User experience is at the forefront of how we create intuitive, innovative, and beautiful services that people love. We strive to learn and understand our users’ needs, behaviors, and emotions to gather insights that inform product strategy and design. Responsibilities
Use writing and editing skills to write user interface text that facilitates user navigation, e-proposals, on-boarding materials, promos, thank you messages, account status materials, billing, error messages, instructional materials, system communications, training materials as well as other components of the end-to-end user experience.
Provide copy writing, editing support for non-UX projects across the organization as needed. Serve as a member of the corporate communications team. Provide copy and content for ads, social media, system presentations, email communications, campaign activation etc.
Manage projects from needs assessment to implementation; identify opportunities, establish priorities, secure resources, and manage stakeholders.
Collaborate with designers, operations, marketing, SEO and CRO agencies, and our web dev team; Influence and adapt to stakeholders and their feedback.
Maintain knowledge of sitewide, end-to-end copy across Happinest brands.
Oscillate between left and right-brained writing, from storytelling to systematic thinking.
Develop well-informed points of view, while also remaining willing to adjust them based on input from others.
Write from scratch, edit existing copy, and think beyond the written word with input from multiple team members.Preferred Qualifications
8+ years of relevant industry experience.
Minimum of 2 to 4 years of professional experience in UX writing
Bachelor's degree or equivalent experience in English, marketing, design, journalism, or communications
Writing sample required: Please send writing samples or link to portfolio with resume
Exceptional attention to detail: no typos or structural inconsistencies get past you!
Proven ability to prioritize projects and meet deadlines
Demonstrated aptitude for technical/systems adoption
Passion for creating a seamless, frustration-free user experience
Knowledge of online technology and related products, including web and mobile UI and a/b testing tools.
Familiarity with user experience research principles and practices and how to use data to provide informed user insights.
Ability to lead, collaborate and influence (with and without formal authority) operations, design and web dev and CRM management teams.