Job Description

APPLY DIRECTLY HERE: https://recruiting.ultipro.com/LAZ1002LZD/JobBoard/91816c9a-1ca2-40a5-ad1f-b5ef9dd9b807/OpportunityDetail?opportunityId=c6ecaac7-0824-4d01-873f-aa059322d090

Do you want to do what you love every day and come to work knowing you make a difference?  Are you looking for career growth in a company that is rapidly growing?  Then come join Lazydays, the #1 RV dealership in the world!  We offer competitive pay, excellent benefits, 401K, employee stock purchase and an amazingly fun and family-oriented work environment. All that's missing is you! 

Lazydays RV is an iconic name in the RV industry.  Headquartered in Tampa, Florida, the home of the largest RV dealership in the world, Lazydays is committed to creating an environment of diversity where all employees are inspired to share their passion, talents and ideas.

Lazydays became a public company in 2018 and is executing on a rapid growth strategy that includes acquisitions as well as greenfield start-ups.  This is an excellent opportunity for a motivated individual to develop their skills in a fast-paced, growing business.

SUMMARY:  

The Digital Marketing Manager is responsible for the execution, management, and optimization of high volume campaigns across Google Ads, Facebook ads,Programmatic, Email, and potentially more marketing channels. This position will be responsible for using these channels to meet business objectives, especially lead generation.

The desired candidate has experience in marketing tasks such as; lead generation, market research, bid management, A/B testing, budget management, and reporting.

The desired candidate is comfortable in a fast-paced environment and takes pride in their ability to achieve their goals.

ESSENTIAL JOB FUNCTIONS:

• Strategize, create, monitor, maintain and optimize a high volume of campaigns across all Lazydays marketing channels.
• Oversee growth in performance. Manage campaigns to meet goals and respond in a rapid manner to direction from leadership.
• Continuous analysis of performance and reporting on digital campaigns.
• Efficient management of budgets across all engines and campaigns.
• Craft eye-catching and informative ads as well as the continuous implementation of A/B testing.
• Report on key performance indicators and lead generation initiatives, calculate Cost Per Leads, project spend, adjust to demand and seasonality.
• Ability to work cross-functionally with department implementation teams, such as design, content, social, paid and local to implement recommended changes.
• Work alongside to support sales and service as needed.

QUALIFICATIONS AND EXPERIENCE:

• Experience in Google Ads, Google Analytics, Social Ads, and Programmatic advertising.
• Experience in Organic, Email, and Traditional advertising a plus.
• Experience in Google Data Studio a plus.
• Detail oriented, creative thinking, and strong analytical and communication skills. Ability to multitask, rationalize and solve problems in a timely manner. Must be a team player. Positive attitude and ability to perform under pressure.
• Willingness to learn, adapt and keep up to date with emerging technologies, industry trends, techniques, and tools.
• 3+ years of high volume Pay-Per-Click management experience.

Company Description

Lazydays RV is an iconic name in the RV industry. Headquartered in Seffner, Florida, the home of the largest RV dealership in the world, Lazydays is committed to creating an environment of diversity where all employees are inspired to share their passion, talents and ideas.