Lead Generation Specialist

Softthink Solutions Inc

Lead Generation Specialist

Prescott, AZ
Full Time
Paid
  • Responsibilities

    We are looking for a results-driven Lead Generation Executive to support our sales and growth efforts. This role focuses on identifying potential customers, initiating contact through cold calling and email campaigns, and qualifying leads for the sales team. The ideal candidate is confident on the phone, skilled in written communication, and experienced with outbound lead generation strategies. Key Responsibilities Research and identify potential prospects using online tools, databases, and market research Generate leads through cold calling, outbound emails, and follow-up campaigns

    Plan, execute, and optimize email marketing campaigns for lead nurturing

    Qualify inbound and outbound leads based on defined criteria

    Maintain accurate records of calls, emails, and lead status in CRM systems

    Schedule meetings or demos for the sales team

    Collaborate with sales and marketing teams to improve outreach strategies

    Meet or exceed weekly and monthly lead generation targets

    Required Skills & Qualifications Proven experience in lead generation, cold calling, or inside sales

    Hands-on experience with email outreach and campaign tools

    Strong verbal and written communication skills

    Ability to handle objections and maintain a positive attitude

    Strong organizational and time-management skills

    Self-motivated with a target-driven mindset

    Preferred Qualifications

    Experience in B2B lead generation

    Knowledge of sales funnels and prospect qualification methods

    Basic understanding of marketing automation tools