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Product Marketing Manager

LeadCrunch

Product Marketing Manager

San Diego, CA
Full Time
Paid
  • Responsibilities

    Job Description

    Overview: 

    We are looking for a seasoned, product-minded business development executive to lead the adoption of our new Amplify Product, a B2B buyer intelligence platform. The role will define and execute go-to-market strategy, conduct early adopter customer discovery, and support our sales team in generating early-stage revenue. 

     

    Responsibilities and Duties:

    • Develop a strategy to commercialize products, including collaboration with stakeholders, and ensuring cross-functional buy-in.  
    • Outbound outreach to prospective customers
    • Networking with influencers thought leaders and market makers
    • External and internal evangelism on the product line
    • Coordination with and support the sales team to close deals
    • Coordination with the product team to deliver pilots and ensure customer satisfaction and positive feedback
    • Customer discovery and market research for pilot programs
    • Pricing and business modeling
    • Forecasting and performance analytics
    • Help establish requirements for account management and customer success for early customers.  Establish longer-term strategies for maximizing customer retention.

     

     

    Qualifications:

    • 5-7+ years of sales and business development experience; ideally with a startup that delivered hypergrowth with a B2B SaaS product
    • Expert-level experience with B2B sales, marketing and digital media
    • Proven experience in leading customer discovery for B2B software launches
    • Experience growing new enterprise tech product lines from the ground up to scalable, sustainable businesses
    • Bachelor degree or higher in a related field
    • Excellent written and oral communication skills
    • Positive attitude
    • Preference for fast paced environment
    • High tolerance for ambiguity and uncertainty
    • Highly collaborative and works well with cross-functional teams

     

    Equal Opportunity Employer Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity

     

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