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B2B Tech Writer

L

Leadit Marketing

B2B Tech Writer

Dallas, TX
Full Time
Paid
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  • Responsibilities

    Job Description

     

    THIS IS NOT A TECHNICAL WRITING POSITION. THE "TECH" IN THE JOB TITLE IS REFERRING TO THE INDUSTRY. 

    We’re looking for a razor-sharp copywriter to bring conceptual campaigns and creative content to life for our B2B tech clients. This person will help us create and develop content for a variety of our clients and will work with both our employees and clients to find and tell compelling stories.

     

    RESPONSIBILITIES:

    • Conduct client-facing interviews with SMEs to collect information before writing
    • Monthly: write the following content for a variety of B2B clients (blogs, social media posts, ad copy, sales email, newsletter copy)
    • One-offs: write the following content for one-off projects (ebooks, whitepapers, case studies, website copy, etc)
    • Flex from writer to editor as you collaborate cross-functionally with internal stakeholders to develop result-driven messaging across all marketing touchpoints.
    • Utilize buyer persona research to craft messages catered to the target audience

     

    QUALIFICATIONS

    • 3-5+ years of B2B tech/SaaS copywriting experience (agency or in-house), and a solid grasp of the nuances that come with B2B writing. 
    • Experience writing long and short-form content (blogs, social media posts, ad copy, sales email, newsletter copy, ebooks, case studies, whitepapers, etc)
    • Must have experience writing thought-leadership style content. Technical writing is a plus.
    • Be flexible communicating with the Dallas & Los Angeles based team and be able to work in an agile agency environment
    • Good understanding of SEO best practices and using keywords in copywriting
    • A self-starter who thrives on taking ownership of writing assignments big and small.
    • Writing skill that exhibits range and demonstrates the ability to take complex subjects and communicate them in simple, human ways to businesses.
    • A track record of attracting, retaining, and growing an audience through the use of compelling content in brand campaigns, direct response advertising, email, and social media.

    Please include sample portfolio work (required samples: blog, sales email, ad copy)

     

     

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