The Leasing & Marketing Consultant is responsible for the day-to-day operations of Cava’s mixed residential and commercial portfolio. This role focuses on maintaining peak occupancy through strategic advertising, market research, high-impact property tours, and expert lead conversion. A successful candidate will serve as the primary brand ambassador for Cava Property Management, ensuring every prospective and current tenant receives professional, prompt, and courteous service. Responsibilities: Marketing & Advertising Strategy • Digital Advertising: Create and manage compelling property listings across platforms such as CoStar, LoopNet, Zillow, and Apartments.com to ensure maximum visibility. • Social Media Engagement: Maintain an active presence on social platforms (Instagram, Facebook, LinkedIn) to showcase available inventory and community highlights. • Content Creation: Capture high-quality photos and videos of residential and commercial spaces for use in marketing collateral and virtual tours. • Performance Tracking: Analyze the effectiveness of various advertising sources and adjust strategies to optimize the marketing budget and cost-per-lead. • Collateral Management: Develop and distribute promotional materials, including flyers, brochures, and email newsletters, to prospective tenants and local businesses. Sales & Leasing Excellence • Lead Management: Manage the full leasing lifecycle from initial inquiry to lease execution; track all leads and advertising sources via guest card entry and CRM tools. • Property Tours: Professionally showcase available homes and commercial spaces, tailoring presentations to meet the specific needs and preferences of prospects. • Closing: Utilize strong closing techniques to meet or exceed monthly revenue and occupancy goals. • Application Processing: Manage the screening process, including application review and the efficient processing of administrative forms and background checks. Market Intelligence & Curb Appeal • Market Research: Conduct regular market surveys of the Richmond and surrounding areas to stay competitive on pricing and concessions. • Curb Appeal & Branding: Conduct routine inspections of "market-ready" homes to ensure cleanliness; report on property curb appeal and suggest enhancements to attract prospects. • Outreach: Engage in community outreach and stay abreast of industry trends and local property management regulations. Operations & Coordination • Lease Administration: Communicate lease terms clearly to tenants; manage utility transfers for vacancies/move-ins and coordinate vendor services like lawn maintenance. • Maintenance Liaison: Collaborate with the maintenance team to log preventive maintenance and delegate work orders resulting from resident requests. • Interdepartmental Collaboration: Work cross-functionally with Cava’s construction, sales, and accounting divisions to ensure seamless property transitions. Resident Relations & Compliance • Customer Service: Act as the primary point of contact for resident concerns, resolving issues with a "solution-oriented" mindset. • Compliance: Maintain a deep understanding of Fair Housing Standards and local landlord-tenant laws to ensure 100% compliance in all interactions. • Professionalism: Maintain a polished, professional appearance and a positive demeanor as a representative of Cava. Qualifications: • Proven experience in leasing (residential, commercial, or both). • Experience in digital marketing or social media management for real estate is preferred. • Strong verbal and written communication skills with a "cheerful and professional" phone presence. • Proficiency in property management software ( Yardi ) and Microsoft Excel. • Deep knowledge of the Richmond, VA real estate market. • Ability to solve problems independently while keeping the Supervisor informed. Compensation: $50,000 - $60,000 yearly

• Marketing & Advertising Strategy • Digital Advertising: Create and manage compelling property listings across platforms such as CoStar, LoopNet, Zillow, and Apartments.com to ensure maximum visibility. • Social Media Engagement: Maintain an active presence on social platforms (Instagram, Facebook, LinkedIn) to showcase available inventory and community highlights. • Content Creation: Capture high-quality photos and videos of residential and commercial spaces for use in marketing collateral and virtual tours. • Performance Tracking: Analyze the effectiveness of various advertising sources and adjust strategies to optimize the marketing budget and cost-per-lead. • Collateral Management: Develop and distribute promotional materials, including flyers, brochures, and email newsletters, to prospective tenants and local businesses.Sales & Leasing Excellence • Lead Management: Manage the full leasing lifecycle from initial inquiry to lease execution; track all leads and advertising sources via guest card entry and CRM tools. • Property Tours: Professionally showcase available homes and commercial spaces, tailoring presentations to meet the specific needs and preferences of prospects. • Closing: Utilize strong closing techniques to meet or exceed monthly revenue and occupancy goals. • Application Processing: Manage the screening process, including application review and the efficient processing of administrative forms and background checks.Market Intelligence & Curb Appeal • Market Research: Conduct regular market surveys of the Richmond and surrounding areas to stay competitive on pricing and concessions. • Curb Appeal & Branding: Conduct routine inspections of "market-ready" homes to ensure cleanliness; report on property curb appeal and suggest enhancements to attract prospects. • Outreach: Engage in community outreach and stay abreast of industry trends and local property management regulations.Operations & Coordination • Lease Administration: Communicate lease terms clearly to tenants; manage utility transfers for vacancies/move-ins and coordinate vendor services like lawn maintenance. • Maintenance Liaison: Collaborate with the maintenance team to log preventive maintenance and delegate work orders resulting from resident requests. • Interdepartmental Collaboration: Work cross-functionally with Cava’s construction, sales, and accounting divisions to ensure seamless property transitions.Resident Relations & Compliance • Customer Service: Act as the primary point of contact for resident concerns, resolving issues with a "solution-oriented" mindset. • Compliance: Maintain a deep understanding of Fair Housing Standards and local landlord-tenant laws to ensure 100% compliance in all interactions. • Professionalism: Maintain a polished, professional appearance and a positive demeanor as a representative of Cava.