Alisme Law LLC is seeking a strategic, execution-driven Marketing Specialist who understands that real marketing results come from precision, consistency, analytics, and leadership-minded ownership. This is not a content-posting position only. This is a growth role. You will work closely with firm leadership to create, execute, and optimize digital strategy, improve SEO performance, strengthen brand authority, and attract high-quality business litigation clients. We are looking for someone with a foundational background in SEO training and digital growth strategy, someone who understands keyword research, search intent, on-page optimization, analytics tracking, and performance metrics, and who can connect strategy to measurable outcomes. This role requires leadership qualities. While you may not directly manage a team, you must demonstrate initiative, strategic thinking, and the ability to take ownership of projects from execution through analysis. You will help elevate marketing performance and continuously refine what is working. This is not a freelance or side-gig role. We are looking for a professional who wants long-term growth within one firm and thrives in a high-performance, low-drama environment. Responsibilities: • Create and execute the firm’s marketing strategy across digital platforms with an emphasis on SEO growth and measurable lead generation. • Collaborate with leadership to refine content strategy based on analytics and client targeting. • Maintain and update the firm’s website (WordPress experience preferred). • Manage and enhance the firm’s presence across LinkedIn, YouTube, Google Business Profile, and other relevant channels. • Edit and post video content to support authority positioning and brand visibility. • Implement digital targeting strategies to attract qualified business litigation clients. • Ensure brand voice consistency and alignment with the firm’s ideal client profile. • Provide strategic recommendations based on performance data. • Track marketing deliverables, deadlines, and measurable outcomes. • Demonstrate leadership by proactively identifying growth opportunities and owning solutions. Social Media Management • Creative design for social media and related marketing campaigns • Develop and execute social media strategies across platforms • Manage content calendars using social media management tools • Curate, schedule, and publish engaging content aligned with brand voice and campaign goals • Monitor engagement and foster community growth • Track performance metrics and optimize content based on analytics Website Maintenance • Update website content regularly (news, project updates, team profiles, etc.) • Ensure website functionality, accuracy, and SEO best practices • Collaborate with developers or external agencies for technical fixes or enhancements • Monitor site analytics and user behavior to inform improvements Analytics & Reporting • Prepare monthly reports on KPIs and suggest data-driven improvements • Stay updated on SEO, algorithm developments, and digital marketing trends • Perform keyword research, optimize website content, and implement on-page SEO best practices. • Monitor and analyze performance metrics using tools such as Google Analytics, Search Console, and SEO platforms. • Create, schedule, and publish content aligned with firm voice, positioning, and SEO strategy. Leadership Expectations We are looking for a marketing professional who: • Thinks beyond tasks and understands business outcomes. • Sees gaps and addresses them proactively. • Uses data to drive decisions. • Communicates clearly with leadership about performance, strategy shifts, and opportunities. • Takes initiative rather than waiting for instructions. • Contributes ideas that elevate firm growth. • Models professionalism, accountability, and strategic thinking. Qualifications: • 3+ years of experience in marketing, digital media, or communications (professional services preferred). • Bachelor's degree in Marketing, Digital Marketing, Communications, or related course work or equivalent experience • SEO training background or demonstrated hands-on SEO experience. • Strong understanding of keyword research, search intent, on-page optimization, and content performance. • Experience analyzing data to refine digital strategy. • Demonstrated leadership mindset and project ownership experience. • Strong written and verbal communication skills. • Experience using platforms such as WordPress, Canva, Mailchimp, Asana, Google Analytics, Search Console, CRM systems, or similar tools. • Comfortable working in a structured, performance-driven environment. • Self-motivated and results-oriented. Position Details • Full-time position • Salary range: $70,000–$90,000 (commensurate with experience) • Remote work environment • Opportunity for professional growth as the firm continues expanding If you are a data-driven marketing professional who understands SEO, thrives in accountability, and wants to help grow a high-caliber litigation firm with intention and excellence, we welcome your application. How to Apply (Mandatory Instructions) To apply, please submit a 90second video answering the following: • What do you believe are the three most important qualities of a marketing professional working in a law firm, and why? • Why are you applying for this role at Alisme Law LLC? At the end of the video, please say: “I have read the instructions contained in the job posting and have followed the instructions.” Do not submit your application through this website. Email a link to your video (or the video file) along with a resume and cover letter in PDF format to lexlee@lexleeoverton.com. Email subject line format (mandatory): LAST NAME (ALL CAPS) – marketing specialist – ONE WORD THAT DESCRIBES HOW YOU APPROACH WORK (ALL CAPS) Example: SMITH – marketing specialist – RELIABLE Applications that do not follow these instructions will not be considered. We look forward to reviewing your application. Compensation: $70,000 – $90,000 commensurate with experience

• Create and execute the firm’s marketing strategy across digital platforms with an emphasis on SEO growth and measurable lead generation. • Collaborate with leadership to refine content strategy based on analytics and client targeting. • Maintain and update the firm’s website (WordPress experience preferred). • Manage and enhance the firm’s presence across LinkedIn, YouTube, Google Business Profile, and other relevant channels. • Edit and post video content to support authority positioning and brand visibility. • Implement digital targeting strategies to attract qualified business litigation clients. • Ensure brand voice consistency and alignment with the firm’s ideal client profile. • Provide strategic recommendations based on performance data. • Track marketing deliverables, deadlines, and measurable outcomes. • Demonstrate leadership by proactively identifying growth opportunities and owning solutions.Social Media Management • Creative design for social media and related marketing campaigns • Develop and execute social media strategies across platforms • Manage content calendars using social media management tools • Curate, schedule, and publish engaging content aligned with brand voice and campaign goals • Monitor engagement and foster community growth • Track performance metrics and optimize content based on analyticsWebsite Maintenance • Update website content regularly (news, project updates, team profiles, etc.) • Ensure website functionality, accuracy, and SEO best practices • Collaborate with developers or external agencies for technical fixes or enhancements • Monitor site analytics and user behavior to inform improvementsAnalytics & Reporting • Prepare monthly reports on KPIs and suggest data-driven improvements • Stay updated on SEO, algorithm developments, and digital marketing trends • Perform keyword research, optimize website content, and implement on-page SEO best practices. • Monitor and analyze performance metrics using tools such as Google Analytics, Search Console, and SEO platforms. • Create, schedule, and publish content aligned with firm voice, positioning, and SEO strategy.Leadership ExpectationsWe are looking for a marketing professional who: • Thinks beyond tasks and understands business outcomes. • Sees gaps and addresses them proactively. • Uses data to drive decisions. • Communicates clearly with leadership about performance, strategy shifts, and opportunities. • Takes initiative rather than waiting for instructions. • Contributes ideas that elevate firm growth. • Models professionalism, accountability, and strategic thinking.