Analyzes research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Collects and analyzes Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Identifies appropriate Key Performance Indicators (KPIs) and reports key metrics from digital campaigns.
Assists in setting up or optimizing analytics tools for tracking visitors' behaviors.
Coordinates with developers to optimize website architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Conducts online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on various websites.
Improves search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
The company reserves the right to add or change duties at any time.