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Internship - Software Engineering, SEM

LendingTree

Internship - Software Engineering, SEM

Charlotte, NC
Full Time
Paid
  • Responsibilities

    Job Description

    NOTE: UNFORTUNATELY, INTERNSHIPS AT LENDINGTREE ARE NOT OPEN TO STUDENTS WHO WILL REQUIRE SPONSORSHIP NOW OR AT ANY POINT IN THE FUTURE. THANK YOU.

    THIS POSITION WILL BE WORKING REMOTELY FROM THEIR HOME FROM DEC. 1 - MAY 30. 

    THE POSITION

    The Marketing Optimization Analyst is responsible for providing new tools and insights to our SEM account managers. This person will be responsible for working with the SEM team to take repetitive processes and create reporting, tools, scripts, and automation that greatly reduce the amount of time and effort required to complete those tasks. They will clean and combine data from disparate sources as a foundation for their work. From there, they will automate processes to calculate the bids, expand the keywords we bid on and determine and scale copy test winners. The ideal candidate has experience ingesting data and creating models to take action on that data. SEM experience is not required but familiarity with marketing is a plus.

    RESPONSIBILITIES

    • Drive ideation, development, and implementation of scripts and programs to automate SEM operations and optimization across the team.
    • Analyze and use data to make informed decisions and build automated paid search processes around bid, ad copy, and landing page optimization.
    • Clean up data from disparate sources and generate valuable insights.
    • Understand our data structures and how data ties between internal and external systems. Find opportunities and build strategies to expand SEM data visibility.
    • Report on and communicate about paid search test ideas and results within the marketing and product teams.

    QUALIFICATIONS

    • Very bright (3.5+ GPA required) undergrad or grad student who will be graduating in May 2021 (GPA must be listed on your resume to be considered)
    • Must be majoring in Computer Science or a closely related field
    • Strong proficiency in Python is required 
    • Preference given to candidates with exp. in SQL and Linux  
    • Knowledge of running paid search campaigns on Google, Yahoo and Bing a plus.
    • Experience integrating coding and automation to optimize SEM campaigns a strong plus.

    COMPANY

    LendingTree is the nation's largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.

    Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

    _WHAT ELSE YOU SHOULD KNOW: _

    • We're a publicly-traded company (TREE).
    • We've welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
    • We've built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.  
    • We still make funny commercials.

    CULTURE

    We're a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We're collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you'll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we're pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, "Get Stuff Done"). 

    Come work with us!

    LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.