Licensed Insurance Sales Agency Operations Director

TrueChoice

Licensed Insurance Sales Agency Operations Director

Bloomfield Hills, MI
Full Time
Paid
  • Responsibilities

    Benefits:

    Bonus based on performance

    Dental insurance

    Health insurance

    Paid time off

    Vision insurance

    About the Role

    TrueChoice Coverage is a growing insurance agency seeking a Director of Agency Operations to own and run a call center and lead-driven sales operation.

    This is a hands-on leadership role for someone who has directly operated a high-volume, lead-based insurance sales environment — not just supported one.

    You will take full ownership of:

    call center performance

    lead generation and conversion

    agent productivity and accountability

    operational systems and execution

    This is not a corporate or maintenance role. We need someone who can step in, take control, and build structure while driving results immediately.

    What You’ll Own

    Full ownership of call center operations, including agent performance, KPIs, and conversion outcomes

    Direct management of lead generation, including vendor selection, budgeting, and performance optimization (CPA, conversion rates)

    Oversight of lead flow, routing, and quality to ensure alignment with sales performance

    End-to-end agent onboarding, licensing, and readiness for production

    Development and enforcement of operational workflows, systems, and accountability structures

    Continuous improvement of sales efficiency, agent productivity, and operational execution

    Alignment of operations with growth goals and revenue performance

    Required Experience (Must-Have)

    Direct ownership of a call center-based insurance sales operation

    Direct ownership of lead generation, including:

    vendor selection

    lead budgeting

    performance optimization (CPA, conversion)

    Experience operating in a high-volume, lead-driven environment

    Proven ability to drive agent performance and accountability at scale

    Hands-on experience building or running:

    onboarding systems

    operational workflows

    performance tracking systems

    This Role Is NOT a Fit For

    Candidates whose experience is primarily:

    traditional agency ownership (relationship-based, non-call center)

    carrier or MGA roles without direct operational ownership

    sales or distribution leadership without running internal operations

    call center leadership without ownership of lead generation

    What Success Looks Like

    A structured, high-performing call center with clear accountability

    Optimized lead spend and improved conversion performance

    Consistent agent productivity and scalable onboarding processes

    Clean, efficient operational systems that support growth

    Compensation

    Base salary: $135,000 – $160,000

    Performance-based bonus: 15–20% tied to operational outcomes

    This is a remote position.