Job Description

Our Institute is on a mission to empower people to create and live a life they love -

We are looking for an experienced Marketing Analyst with a proven track record of providing marketing insights and detailed, efficient, accurate reports and analysts to join our team.

If that’s you, then this is your opportunity to join a heart-centered marketing team that is the spark igniting a billion dreams around the world!

Are these strategic focuses what you love doing?

• ACCURATELY TRACK & MEASURE PERFORMANCE METRICS: Own the process for determining KPIs, designing methods for measurement and tracking them across all relevant platforms and systems.
• COLLECT, ORGANIZE & INTEGRATE DATA EFFICIENTLY: Engineer scalable processes for data collection, organization and storage required to produce requested data insights and reporting in a timely manner.
• DESIGN & PRODUCE INTUITIVE REPORTS: Develop intuitive and easy to understand reporting that provides high level data required for making decisions along with the details and context necessary to paint the full picture.
• ANALYZE PERFORMANCE & RECOMMEND OPPORTUNITIES: Utilize an in-depth understanding of our data and client avatars to derive insights, deepen understanding of our clients, discover opportunities and collaborate on growth strategies.

ARE YOU THE PERFECT FIT?

• Do you have 3+ YEARS EXPERIENCE as a Marketing Analyst (or equivalent title) working in digital marketing to track, measure and organize data to provide reporting, analysis and recommendations based on that data?
• Are you results driven with a NON-NEGOTIABLE COMMITMENT TO EXCEEDING GOALS AND OBJECTIVES?
• Are you PASSIONATE ABOUT MARKETING ANALYSIS and you find yourself continually wanting to learn and grow your expertise and experience in this area?
• Are you enthusiastically seeking a FULL TIME POSITION and you are looking forward to dedicating your focus to that position?

If you didn’t answer a resounding YES to ALL of these criteria, this opportunity is not the right fit for you! That’s ok. We appreciate your time and energy in considering this position.

But, if you did say “YES! That’s me!!!” to ALL of these criteria… then you may be the perfect fit! Read on...

REQUIRED SKILLS/EXPERIENCE:

• 3+ years experience as a Marketing Analyst (or equivalent title) working in digital marketing to track, measure, organize and interpret data to provide reporting, analysis and recommendations based on that data.
• Deep understanding of marketing/advertising subjects such as attribution models, conversion tracking, audience creation and segmentation.
• Strong communication and presentation skills.
• Strong analytical and critical thinking.

SPECIFIC MARKETING TRACKING, MEASUREMENT AND ANALYSIS OF:

• Paid media such as paid social, paid video, paid search and display advertising (and able to work within related platforms).
• Earned and owned media such as organic social, content marketing, SEO and email marketing.
• Affiliate marketing: Setting up and maintaining tracking for key metrics
• Familiarity with split testing tools (VWO, Optimizely, etc.) a plus.

TECHNICAL EXPERTISE

• Excellent knowledge of statistical packages, databases and mastery level proficiency with Excel formulas, pivot tables and advanced data techniques
• Posses search engines, web analytics, and business research tools acumen
• Gather and analyze statistical data using modern and traditional methods to collect it (e.g.; SQL queries, PhP, Python)
• Familiarity with UX heat mapping tools (CrazyEgg, Hotjar, etc.) a plus.

EXPERIENCE WITH THE FOLLOWING PLATFORMS/SYSTEMS:

• Google Analytics and Google Tag Manager.
• Earned Google Analytics Individual Qualification (or willingness to obtain in first 90 days).
• Automation platforms (InfusionSoft, HubSpot, Marketo, Zoho, etc.).
• One or more data visualization tools (iDashboards, Tableau, PowerBI, Google Data Studio, etc.).
• Project/Task Management System (Asana or similar + ability to learn immediately)
• Google Apps - Docs, Sheets, Slides, Drive
• Communication Tools - Google Meet, Skype, Zoom

HOME OFFICE REQUIREMENTS:

• Access to high speed internet,
• Dedicated and distraction free work space

PERKS:

• Opportunity to work in a world-class, collaborative and supportive team environment on the growth-minded DreamTeam of Marketing.
• Opportunity to learn and grow through access to personal and professional training programs.
• Work remotely (from home or anywhere with suitable internet connection).
• Opportunity to attend live events and trainings.
• Opportunity for advancement in career.
• Health Benefits
• 401K Plan
• Paid Holidays
• Paid Time Off
• Light Travel

COMPENSATION:

This position is a full time, remote, salaried position. Compensation based on experience and qualifications. Salary range is $68,000 - $74,000 annually.

TO APPLY:

To apply, send the following to Opportunity@BraveThinkingInstitute.com:

• IA cover letter explaining the following:
• Do you have 3+ years experience as a Marketing Analyst (or equivalent title) working in digital marketing to track, measure and organize data to provide reporting, analysis and recommendations based on that data?
• Why are you the best person for this role (brag a little)?
• Attach your resume.

Once we receive the above information from you, we will send you next steps in the interview process. Thank you for your interest in joining our team!

Company Description

Brave Thinking Institute is a global personal and professional development coaching and training company. Additionally, Brave Thinking Institute is the premier training center for transformational coaching certification. We are dedicated to being a positive difference for good in the lives of individuals and businesses globally. We empower individuals and organizations to create the measurable success they desire while discovering and living their dreams. We accomplish this by teaching the invisible side of success to hundreds of thousands of people and businesses worldwide.