Benefits:

401(k)

401(k) matching

Bonus based on performance

Dental insurance

Employee discounts

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

Wellness resources

At Sport Clips, we're passionate about creating championship experiences for our Clients. We're looking for a Specialist, Lifecycle & Loyalty Marketing to help strengthen customer relationships, increase retention, and drive loyalty through personalized, data-driven marketing campaigns.

In this role, you'll help execute and optimize customer lifecycle strategies across email, SMS, push notifications, in-app messaging, and loyalty initiatives. You'll work closely with Marketing, Analytics, Operations, and Creative teams to deliver timely, relevant communications that drive engagement, repeat visits, and long-term customer value.

You'll have the opportunity to influence the customer journey through Sport Clips' loyalty and customer engagement programs, helping shape how millions of client interactions connect with our brand each year.

This is a hands-on role for someone who enjoys combining data, technology, and creativity to improve the customer experience. The ideal candidate is highly organized, curious, detail-oriented, and experienced with CRM and customer engagement platforms, particularly Braze.

To be successful in this role, candidates must have a minimum of two years of hands-on Braze experience building and executing campaigns across multiple channels.

Location Requirement: This position is based in Georgetown, Texas. Team Members are expected to work onsite a minimum of three (3) days per week.

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field

Minimum of 2 years of hands-on experience using Braze, including campaign creation and execution across email, SMS, push notifications, in-app messaging, and Canvases

2-4 years of experience in lifecycle marketing, CRM marketing, retention marketing, loyalty marketing, or customer engagement

Experience working with cross-functional stakeholders to develop and execute customer communication strategies, ensuring messaging aligns with business objectives, customer needs, and brand standards

Experience developing audience segmentation and personalization strategies using customer behavior and engagement data

Knowledge of best practices in email marketing, SMS marketing, push notifications, in-app messaging, email deliverability, sender reputation management, audience segmentation, personalization, and customer journey design

Experience developing audience personas and leveraging customer insights to create targeted, relevant communications that improve engagement and retention

Strong understanding of multi-channel customer journeys and marketing best practices across web and mobile platforms

Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously

Strong communication and collaboration skills

Highly organized with exceptional attention to detail

Nice to Have

Braze certification

Experience with Liquid Logic

Experience with Segment, Microsoft Azure, or similar customer data platforms

Experience supporting loyalty programs, customer retention initiatives, and promotional marketing campaigns

Familiarity with A/B testing, experimentation frameworks, and marketing performance analytics

Experience in franchise, retail, hospitality, membership, or multi-location consumer businesses

Passion for creating exceptional customer experiences and driving brand loyalty

Responsibilities

Execute multi-channel lifecycle marketing campaigns across email, SMS, push notifications, in-app messaging, and loyalty channels

Build, manage, and optimize automated lifecycle journeys across onboarding, activation, retention, reactivation, loyalty, and VIP customer segments

Manage campaigns from concept through execution, including segmentation, audience selection, offer setup, testing, deployment, and optimization

Serve as a power user of Braze and related customer engagement platforms

Support loyalty, retention, win-back, and promotional campaigns designed to increase customer frequency and lifetime value

Partner with Marketing, Operations, Analytics, Creative, and other stakeholders to identify communication opportunities and develop targeted customer messaging strategies

Conduct A/B and multivariate testing to improve campaign performance, customer engagement, and conversion rates

Monitor campaign results and develop actionable insights and recommendations to improve retention, loyalty, and customer lifetime value

Monitor lifecycle journey performance and continuously refine campaigns based on customer behavior, engagement metrics, and business objectives

Leverage customer feedback, survey results, and behavioral data to continuously improve the customer experience

Maintain campaign calendars, project timelines, and execution processes to ensure flawless delivery

Collaborate with internal stakeholders and external partners to ensure campaigns are executed accurately, on time, and on brand

Flexible work from home options available.