Do you love to build, innovate, create and collaborate? Come grow your career and make an impact with PrimePay - a growth focused, flexible and established Human Capital Management (HCM) company.

As we continue our evolution and growth into a leading HCM provider to businesses, we are seeking our next Lifecycle Marketing Specialist. The Lifecycle Marketing Specialist is responsible for developing and executing marketing initiatives that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey.

At PrimePay, we are seeking those excited to build, create, and innovate. We are problem-solvers who move quickly, collaborate with agility and differentiate through people, purpose and commitment. With a 30+ year history, we are writing the next chapter of our journey with a focus on great technology, a People First Culture and a commitment to personal and professional growth. At PrimePay, our extraordinary people create our future every single day. Interested? Join us in our evolution!

Key Responsibilities:

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue
• Develop and execute customer email newsletters
• Collaborate with cross-functional teams to develop and execute integrated marketing assets and customer content, including case studies and social media campaigns
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
• Monitor and analyze performance to optimize results and ROI
• Continuously improve campaign performance and customer experience to maximize customer engagement and goal conversion through department collaboration and a curiosity mindset

What you will be doing:

• Support in planning and executing customer-centric marketing strategies, including social media campaigns
• Manage and support development and execution of key customer marketing deliverables, including monthly newsletter, case studies, and testimonials
• Audit and maintain critical customer advocacy programs including customer testimonials, case studies, and referral program
• Support efforts around customer engagement, advocacy, retention, and expansion, including nurture and retention campaigns
• Create and maintain the lifecycle and partnership campaign calendar
• Support the Customer Marketing team in the development of processes and new initiatives
• Employ marketing analytics techniques to gather applicable data at key touchpoints for improvement and development of best practices

Qualifications:

• Bachelor's degree in marketing, business, communications, or related field
• 2+ years of experience in lifecycle marketing or related field
• Strong understanding of customer behavior and segmentation
• Positive and organized working style
• Experience with HubSpot and Salesforce preferred
• Excellent communication and collaboration skills
• Strong analytical skills and ability to use data to inform decisions

PrimePay Offers:

• A competitive salary in the $75 - $83K range based on experience
• Access to personal, group training and career advancement
• Leadership development through individualized support and career mentoring
• Medical, dental and vision insurance, 401(k) with match, paid time off, paid holidays, flexible spending account, life insurance and STD/LTD