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Digital Acquisition Specialist, Marketing - LiftableTV

Firefly Engagement

Digital Acquisition Specialist, Marketing - LiftableTV

Phoenix, AZ
Full Time
Paid
  • Responsibilities

    Digital Acquisition Specialist, Marketing - LiftableTV

    Primary Responsibilities:

    An integral part of the LiftableTV marketing team, this new role reports to the Director of Marketing for LiftableTV. You will work to grow LiftableTV's customer acquisition trajectory by establishing, tracking, optimising and accelerating growth across all channels. You will define market size and opportunity, develop and implement acquisition campaigns, analyze results and optimize future campaigns for performance.

    This role will suit a high energy, developing marketing and acquisition specialist with a background in media, television, marketing or content with 3+ years of successful experience in digital acquisition. You should be a balanced analytical and creative thinker with strong digital marketing skills.

    Responsibilities include: 

    • Monitor, review and take ownership for optimization of every online acquisition channel.
    • Implementing & managing SEM performance acquisition campaign, from strategy to deployment, followed by detailed reporting.
    • Define ideal customer personas through research and analysis to identify acquisition channels, opportunities for remarketing and product upsell.
    • Building campaigns that are coordinated for all parts of the digital experience and conversion funnel from design through to booking and tracking.
    • Developing new and innovative campaign concepts and contributing to the team overall growth strategy with an emphasis on a "test and learn fast" strategy. Building and maintaining an ongoing testing calendar.
    • Monitoring and analysing the customer acquisition funnel (channel, spend, messaging, landing pages and more) to identify weaknesses and opportunities, refining and delivering ongoing improvements to conversion.
    • Real-time, daily and weekly acquisition performance reporting. Confidence and skill to present and communicate key data and conclusions to a wider team.
    • Landing page, conversion and funnel testing and analysis. Analysing impacts and optimising acquisition goals.

     

    Qualifications

    Essential

    • High energy, developing digital and online marketing / acquisition specialist with 3+ years success in digital acquisition.
    • Analytical, structured thinker who can assess business opportunities and read prospective partners. 
    • Demonstrated aptitude for campaign reporting and insights.
    • 2-3 years of hands on experience in managing performance advertising with firm CPA and LTV targets (Adwords, Facebook Advertising, Google Content Network etc).
    • Understanding of SEO, Content Acquisition and Google Analytics.
    • Excellent interpersonal skills, the ability to think and communicate creatively, thoughtfully, and on your feet with diverse technical and non-technical groups, spanning all organisational levels.
    • Self-starter and high degree of motivation to work in a fast-paced environment with the ability to thrive under minimal guidance.

    Desirable

    • Strong Implementation skills for Digital Marketing and PPC platforms (AdWords, Facebook Advertising, Google Content Network, Bing, Twitter etc).
    • Interest in startups and streaming video on demand industry
    • Experience in a fast moving environment is highly desired.

    About the Company

    LIFTABLEtv gives you direct, on-demand access to today's most trusted Christian leaders, commentators and personalities. Designed for people of faith and seekers of truth, LIFTABLEtv's live and on-demand content features diverse voices united by a Biblical worldview.

    What shows can I watch on LIFTABLEtv?

    LIFTABLE gives you a front-row seat to watch your favorite Christian radio programs and inspirational shows on-demand, plus bonus footage, host Q&A's and other special features you can't find anywhere else.

    Company Perks:

    We value company culture and hold it to a high standard. For this reason, we try to make work a fun, relaxed, and highly productive environment. Therefore, we offer the following benefits:

    • Healthcare, dental, and vision plans available for full-time employees
    • Flexible PTO for full-time employees
    • Volunteer PTO for full-time employees
    • 401k + company match for full-time employees
    • Modern 30,000 sq. ft. building with an employee lounge, game room, gym and library
    • Casual work environment
    • Walking distance to Anthem businesses and restaurants
    • Monthly catered lunch for the office