CONTENT MARKETING SPECIALIST I - FIREFLY ENGAGEMENT

Primary Responsibilities:

• Creates and launches digital content for channels and assets such as:  outbound and inbound emails, one-page case studies, presentations, social media ads and postings, blogs, video scripts and other forms of content marketing.
• Creates and optimizes sales and marketing email campaigns and social media content calendar for Facebook, Twitter and LinkedIn.
• Manages MailChimp email campaigns, integrating A/B tests and automation to increase results and efficiencies, and also content creation for company website. 
• Works alongside management to maintain Google and Facebook Ads for company and clients. 
• Report weekly performance metrics to management.
• Analyze data and reports from published content collected from internal and external sources.

Experience and Requirements

• Associates Degree or higher in Marketing, Advertising, or Communications with 1+ year of experience, or 2+ years of digital marketing experience. 
• Great at communicating needs, ideas and solutions to support project and company growth. 
• Excellent written native English - B2B content marketing experience preferred.
• Excels in working independently and proactively with the goal of wanting to support improvement and the overall success of the Firefly Engagement Sales and Marketing team. 
• Takes ownership for their role and knows what it means to “roll your sleeves up” to work towards a unified mission. 
• Organized, punctual, professional and accepts constructive criticism, acknowledging the opportunity to grow.