Job Description
Our client, a cybersecurity SaaS company in Boston, is looking for a permanent full-time Sr. Product Marketing Manager to join their team. This person must have a background in the cybersecurity software space.
KEY RESPONSIBILITIES:
- Work with product management to jointly define the vision and direction we take with new product features and capabilities.
- Create customer-facing tools for Sales including presentations, email templates for prospecting campaigns, and technical briefs to accelerate the sales cycle.
- Communicate the value proposition of the products to the sales team and develop sales tools that support the selling process of our products.
- Develop value-based product positioning and messaging that crisply differentiates our products in the market.
- Conduct market research and analysis to determine new use cases and target markets.
- Support the overall marketing team’s lead generation campaigns and marketing messages.
- Drive product launches from conception to post-launch support.
- Lead cross-functional teams to successful outcomes.
- Deliver product demonstrations as needed. Coach/help the SE team on how to position demos.
- Measure and manage the impact of marketing activities on the customer lifecycle.
- Conduct inquiries/briefings with the analyst community.
DESIRED SKILLS AND EXPERIENCE:
- Bachelor's degree in marketing, business, or engineering; MBA preferred.
- 7 - 10 years of enterprise marketing experience; strong preference to SaaS and cybersecurity experience.
- Demonstrated experience and proven track record working with highly technical and B2B focused products and solutions.
- Ability to work effectively and collaborate with internal cross-functional teams and customers to drive results.
- Data-driven marketing approach, along with the ability to grasp and translate technical capabilities into business benefits.
- Proven experience influencing product vision and roadmap.
- Strong analytical skills, an attention to detail, and an overall “can-do” attitude.
- Excellent business communication writing and presentation skills.
- Excellent organizational and time management skills.
- Strong customer focus and business orientation, with ability to engage senior executives through professional communications.
Company Description
Lightwave is a specialized staffing agency providing job seekers access to some of the best opportunities in the market. We have relationships with growing companies trying to attract the best talent and we always strive to provide the best customer experience to all of our clients and candidates. Lightwave is a boutique firm providing opportunities to professionals with a variety of skill sets including technology, sales, marketing, client services / customer success, human resources and finance. We look forward to partnering with you on your job search!