Job Description

Summary   The Limelight Hotels Marketing Manager manages & performs a wide range of marketing activities and functions related to the daily operations & planning of advertising with a focus on both digital and creative services. They also work directly with the hotels to project manage, execute and deliver all necessary requests. They initiate, coordinate, execute, support both digital and printed projects. The job requires strong written and verbal communication and organization skills, as well as the ability to multi-task. Financial acumen is recommended as this person will manage payment of regular invoices, budgeting, etc. for the department.   Essential Job Functions  •    Collaborate with the Director of Marketing and Marketing Coordinator on various ongoing projects and tasks pertaining to rooms, F&B, & Retail revenue generation for the Limelight Aspen and Limelight Snowmass. •    Manage department budgets while balancing against in-house ledger. •    Attend on-property meetings regularly – trainings, managers meetings, etc.  •    Manage the digital advertising of the three hotels, from asset production & content planning to monitoring performance. •    Manage & execute the social media planning, posting and engagement with the support of the department. •    Manage the SEO and coordinate the development needs of the hotel website. •    Manage ancillary websites / blog as needed including HOA / club sites.  •    Review website testing options, test results and coordinate needed implementation on the site.  •    Update website content, including seasonal switch overs, updating all specials on the site, photos, and outlet information as needed using Sitecore CMS tool. •    Set up and execute photo shoots.  •    Liaise with operational management and sales teams on property to ensure marketing has full awareness of on-property happenings •    Seek out new and interesting promotion angles for each property •    Assist with hosting as needed •    Manage local ads in places like the Aspen Times, Aspen Daily News, Aspen Magazine, etc. •    Work with Digital Marketing Manager to write / monitor guest email communications including pre- and post-stay and contribute to bi-weekly newsletters. •    Collaborate with graphic designer on design, production and management of marketing materials; coordinate local media ad trafficking. •    Managing on property communications and needs & deliverables •    Work with on-property management on guest relations touches, gifting, amenities, etc.  •    Other duties as assigned.  

The budgeted salary range for this position starts at $65,000. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus.

Qualifications

•    Bachelor’s degree in business, marketing or related field required   •    Proficiency with Microsoft Office: Word, Powerpoint, Excel required  •    Budget Management experience required  •    Proofing and copywriting experience required   •    3+ years of experience in the field of marketing preferred  •    Proficiency in Adobe CS5: InDesign, Photoshop, Illustrator preferred   •    Content Management System experience preferred   •    eCRM experience preferred   •    Ski Industry and Hospitality experience preferred 

Additional Information

SUPERVISION GIVEN AND RECEIVED   GIVEN: This position has no supervisory responsibilities.  RECEIVED: Works under general supervision of Director of Marketing. Receives continuing or individual assignments according to supervisor’s directions and may perform routine tasks. Expectations of the quality, quantity and deadlines are clearly set. Instructions, advice and assistance available as needed. Work is reviewed on demand or during scheduled check-ins. 

WORK ENVIRONMENT AND PHYSICAL DEMANDS   Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements. No adverse or hazardous conditions. Not required, but preferred to be able to occasionally lift, push or pull 50 lbs. individually or with assistance 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.     

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice. 

Aspen Skiing Company / ASPENX / The Little Nell / Limelight Hotel is an equal opportunity employer.  

For an overview of Aspen Skiing Company's benefits and other compensation visit aspensnowmass.com/jobs/benefits

As of March 11th 2022, Aspen Skiing Company, ASPENX, The Little Nell, and The Limelight Hotels will no longer require all active employees to be fully vaccinated in the workplace. Read more about our policies as it relates to employee safety here