💼 LinkedIn Marketing & Lead Generation Specialist (B2B – Virtual Role)

$17–$20/hour + Performance Bonuses 100% Remote – Must be available during Pacific Time hours

We’re a fast-growing commercial construction and roofing company looking for an experienced LinkedIn B2B marketing expert to lead our outbound LinkedIn strategy, content, and customer outreach.

This is a hands-on, results-driven role where you will own LinkedIn lead generation—building and executing strategic campaigns to generate warm B2B leads, particularly targeting property managers, facility directors, commercial real estate investors, and construction stakeholders.

You’ll be working directly with the executive team and sales leaders to help scale our pipeline through smart, well-researched outreach and campaigns.

📌 Responsibilities

✅ LinkedIn Campaign Ownership

Fully optimize and manage both company and team member LinkedIn profiles for B2B marketing

Take administrative control of key LinkedIn accounts and ensure consistent, branded messaging

Build and execute custom LinkedIn outreach campaigns for lead generation in the commercial roofing and construction sectors

Segment and organize outreach by market vertical (e.g., churches, property managers, hospitals, schools, multi-site franchises, etc.)

✅ Stakeholder Research & Messaging

Identify and connect with decision-makers (property managers, facility directors, asset managers, etc.)

Use LinkedIn Sales Navigator, Boolean search, and other tools to build target lead lists

Write smart, strategic connection messages, DMs, and follow-up sequences that convert

Monitor, manage, and respond to replies in real-time or on schedule

✅ Content Strategy & Posting

Create and schedule branded content to engage potential clients (case studies, before/after projects, testimonials, etc.)

Repurpose internal sales language into educational or conversion-driven LinkedIn posts

Monitor engagement and optimize future content for reach and response

✅ Paid LinkedIn Ads (Optional, Preferred)

Launch and manage small-scale LinkedIn ad campaigns to test lead magnets, retargeting, and audience testing

Coordinate with our design and copy team (or use your own skills) to build conversion-focused assets

✅ Reporting & CRM Handoff

Track performance metrics weekly (connection requests, response rates, qualified leads)

Tag and assign warm leads into our CRM with notes for sales follow-up

Participate in weekly team syncs and monthly performance reviews

🧠 Requirements

3+ years of LinkedIn B2B marketing and lead generation experience

Strong working knowledge of Sales Navigator, campaign building, and advanced LinkedIn search tools

Proven track record of connecting with and booking meetings with decision-makers

Excellent English writing and communication skills (must write fluent, persuasive copy)

Strong understanding of the commercial construction or B2B sales cycle

Highly organized with excellent time management skills

Bonus if you have experience in:

Commercial roofing or construction

GoHighLevel or similar CRMs

Paid LinkedIn ad campaigns

🎯 Compensation & Benefits

$17–$20/hour, based on experience

Performance-based bonuses tied to quality lead volume and booked meetings

100% remote with flexible scheduling (but must overlap with Pacific Time)

Long-term role with potential for promotion into team lead or marketing manager

🚀 Who This Is Perfect For

Someone who lives and breathes LinkedIn and knows how to use it to build B2B relationships

A detail-oriented, proactive individual who can drive lead generation without constant oversight

A marketer who understands industrial or construction sectors and how to speak to key decision-makers

This is a remote position.