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Marketing Manager, Hyperledger

Linux Foundation

Marketing Manager, Hyperledger

San Francisco, CA
Full Time
Paid
  • Responsibilities

    Job Description

    As a marketing leader for open source projects at The Linux Foundation, you will be pivotal in representing one of our most important foundation brands: Hyperledger. Hyperledger serves at the heart of enterprise-grade blockchain environments. 

    This role provides an incredible opportunity to be the marketing leader for a critical open source software community.  You’ll be responsible for developing the marketing strategies for the community and leading it’s execution throughout the year.  Your marketing plan will encompass a combination of activities that support integrated campaigns that leverage content development, virtual and live events, PR/communications, social media, web/landing pages, account-based marketing (ABM), and conversational marketing.  You won’t be alone in this effort, as you’ll be supported by an expert team of marketing pros that enable our automated demand gen tools, deliver creative services, manage event venues and logistics, and provide analytics and reporting. 

    Marketing activities at the Linux Foundation help expand awareness of incredible innovations that our community builds together. New and amazing stories of innovation, creativity and community come to us every week.  Your marketing expertise will also help drive more engagement in developer communities, spread knowledge of cool new releases, drive participation at regional and national events, and encourage training and certification on new technologies.  We also provide marketing to support our popular mentorship programs in the community.  As the head of the marketing committee where our member firms for this project gather, you’ll help them gain visibility to various working groups, initiatives, case studies, and promotional opportunities to engage with us and their industry peers.

    This position is for an individual contributor, no direct reports.

    RESPONSIBILITIES:

    • Be the marketing leader for an incredible open source project and its community. In this role you will not only lead marketing but you’ll grow to be marketing’s subject matter expert in this technology space.

    • Build and execute, quarterly + annual marketing plans that include integrated campaigns, events, content, and communications

    • Develop clear and engaging content that is consistent with the Foundation’s brand image and addresses both business goals and community needs. Content includes press releases, case studies, videos, digital promotions, newsletters, blogs, and social media.

    • Develop PR campaigns and media relations strategies to increase paid, earned, and owned media coverage. You will also organize PR events (e.g. open days, press conferences) and serve as the Foundation’s central PR contact while facilitating interviews and story support from our executive management team.

    • Analyze community engagement and create strategic plans to optimize SEO/SEM for each Foundation’s projects.

    • Monitor, track and analyze performance of marketing activities and channels to optimize results.

    • Work with our central demand gen organization to further optimize and reach audiences through paid and owned media.

    • Plan and organize attendance for Hyperledger events

    • Manage online presence for the project including web properties, developer sites, and social media channels

  • Qualifications

    Qualifications

    • 7+ years of marketing experience in B2B business, preferably in open source or software businesses

    • Previous relationships with media publications and outlets

    • Experience managing communication to B2B communities related to Hyperledger and blockchain is not required, but would certainly differentiate you as a candidate.

    • Previous hands-on experience in social media management and SEO/SEM strategies.

    • Ability to interface at all levels maintaining strong working relationships across cross-functional teams.

    MORE ABOUT HYPERLEDGER

    hyperledger.org 

    What is Hyperledger?

    Hyperledger is an open source community focused on developing a suite of stable frameworks, tools, and libraries for enterprise-grade blockchain deployments. It is a global collaboration, hosted by The Linux Foundation, and includes leaders in finance, banking, Internet of Things, supply chains, manufacturing, and Technology. Built under technical governance and open collaboration, individual developers, service and solution providers, government associations, corporate members, and end-users are all invited to participate in the development and promotion of these game-changing technologies. 

    Similar to The Linux Foundation, Hyperledger has a modular approach to hosting projects. The Hyperledger greenhouse hosts developing business blockchain projects from Hyperledger Labs (seed) to stable code ready for production (fruition). All are invited to contribute to the greenhouse; collectively advancing industry goals of distributed ledger and smart contracts.

    Why enterprise-grade blockchain technologies?

    Permissioned blockchains differ from what you’ll find in Bitcoin or Ethereum. Most enterprise blockchain applications rely upon real-world trust relationships, wherein the goal is to set up a set of participants in an ecosystem with the needed insurance that the boundaries are flexible enough to bring in more participants in the future. Participants on a permissioned network are known to one another, and therefore have an intrinsic interest in participating in the consensus-making process. This community of participants wants to share data with a greater degree of security. Without needing to run proof of work mechanisms, they can resolve more immediate problems than on a public cryptocurrency blockchain. Blockchains can be used to record promises, trades, transactions, or simply items we never want to disappear. Mirrored exactly across all nodes in a given network, it allows everyone in an ecosystem to keep a copy of the common system of record. Nothing can ever be erased or edited. All businesses participating in a commercial ecosystem need a ledger to contain a record of transactions. It is vitally important to know that your copy of the ledger is identical to others’ in the network.

    Additional Information

    The Linux Foundation is an all-remote workforce that hires world-class talent. We are as passionate about providing a flexible and supportive work culture as we are about open-source software. Collaboration is in our DNA, and we pride ourselves on being able to work closely together while not being tied to an office. We offer exceptional benefits - e.g., top of the line healthcare/dental/vision plans, unlimited PTO, and 100% 401k match up to the IRS-defined limit per year.

    The Linux Foundation is an Equal Opportunity Employer.