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Paid Media Strategist

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Logical Media Group

Paid Media Strategist

Chicago, IL
Full Time
Paid
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  • Responsibilities

    Job Description

    The PAID MEDIA STRATEGIST will be responsible for various digital marketing activities, primarily focused on Paid Digital Advertising within Google AdWords, Bing Ads, and Paid Social (Facebook, Instagram, LinkedIn, Twitter, Pinterest). This will include site research, keyword research, campaign development, optimization, and performance analysis for our clients.

    ACCOUNT MANAGEMENT

    • Maintain and continuously optimize five to eight client accounts
    • Demonstrate a deep understanding of clients’ goals and business objectives
    • Must effectively present to clients in person or via conference call
    • Communicate effectively with client to ensure optimal satisfaction in program execution
    • Provide internal and external reporting with regards to the status of a project and how client and company goals are being met

    MANAGE AND EXECUTE ONLINE MARKETING STRATEGY

    • Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients
    • Use campaign data to recommend and implement optimizations to improve overall campaign performance.

    DATA ANALYSIS AND OPTIMIZATION

    • Extract insight from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives
    • Use Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) as well as additional 3rd party software (Marin) to develop new campaigns and edit existing ones to ensure ROI for all clients
    • Continuously manage and adjust campaign budget allocation
    • Exhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation, text ad copy creation, and landing page copywriting

    RESEARCH MARKET TRENDS

    • Stay up-to-date on and advise clients of the latest trends in online search marketing

    REQUIREMENTS

    • Bachelors Degree
    • 3 years of Paid Media (search and social) experience at a digital marketing agency

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