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Business Manager for Amazon CPG

Long Tail Products

Business Manager for Amazon CPG

Austin, TX
Full Time
Paid
  • Responsibilities

    Business Manager for Amazon RetailerLong Tail ProductsAustin, TXFull Time

    Do you want to own an online business someday and have an interest in consumer products? Do you enjoy working independently, taking initiative, and getting in the details? Do others call you dependable, hard working, thorough, results-oriented, cost conscious, honest, open minded, and an overall happy person? If that accurately describes you, then keep reading...

    I am hiring a full time Business Manager to grow my Amazon business. You will be a one-person-show improving ALL parts of the business with guidance, support, and coaching from me. Starting off, this position is about 50% online marketing (SEM, SEO, content creation), account management, & product development, 25% customer service & fulfillment, and 25% business administration and management. That may change depending on what you outsource. You will be challenged to learn, get out of your comfort zone, take initiative, and grow profit and sales. To be successful you will have to:

    Do in-depth detailed analysis AND think at 30,000ft. i.e. use Excel to make decisions on our marketing campaigns, propose creative product/*marketing/business ideas to grow our business. *We were the first company in our market to SEO-optimize our Amazon product listings back in 2009, and it's still paying off. It was so successful our competitors straight-up copied our copy.

    Follow through to completion. i.e. Successfully implement above ideas, profitably.

    Speak to strangers. i.e. Build relationships with our largest accounts and smallest customer evangelists. Reach out [persistently] to potential international wholesale customers.

    Find, hire and manage quality contractors that will help you achieve your objectives.

    Love working alone (without supervision), prioritize effectively, take initiative, receive feedback, and be accountable for results.

    Learn quickly. Fail cheaply. Act with urgency.

    Depending on experience I am offering $18-20/hour to start and profit sharing after 6 months that can be up to 50% of your base pay. You will also have an option to buy the business after 2 years. *All new hires go through a 90-day trial period to see if this is a good fit for both parties.

    What it's like to work here:

    If you do your best work alone, this is the place for you. Once you're trained up, you'll be the only one in the *Austin office most of the time, with call-in huddles/meetings with me 3-4 times per week. Most of your time will be spent on a computer using various online platforms. While shipping has to be done a minimum of three days a week (MWF) from the office, as long as you are getting results, you have flexibility to work when and where you want. If tasks are done on-time and well, I try to stay out of the way and support you as needed.

    We have an amazing office location, next to Soup Peddler and within walking distance to numerous cafes and restaurants. If you like music, use the Sonos!

    *We outsource manufacturing to several factories in China, some administrative tasks to a Virtual Assistant in the Philippines, bookkeeping to a company in India, and others as needed.

    Primary roles include:

    Digital Marketing - create, launch, manage, and improve SEO/SEM, blog, newsletters, affiliate, social media, and publicity campaigns

    Customer Support - make sure customers are happy with their purchase, build goodwill with customers that will lead to future sales, turn around upset customers

    Shipping & Inventory - get the customer the right product and make sure we (or Amazon) doesn't run out (!!)

    Product Developer - create new products and manage product development process with factory

    Sales - cold call new accounts, respond to sales inquiries, manage wholesale/bulk accounts

    Business Manager - come up with ideas to grow the business and implement them, delegate to contractors, create/automate/outsource/document processes

    Administrator - manage cash flow, ensure financials are accurate, keep business in good standing, report to me

    Having a good attitude and learning!

    Primary results include:

    Quarterly sales growth of 10% year-over-year

    Quarterly profit growth of 15% year-over-year

    Improving sales and profitability of SEM campaigns

    Improving SEO results of products in Google and Amazon

    Increasing website traffic and conversion

    100% accurate & on-time shipping

    Keeping products in stock

    Customer satisfaction above 90%, Amazon feedback above 95%

    Responding to inquiries within 1 business day

    Launching one new product per quarter

    Improving quality of existing products, reducing returns

    Adding one new wholesale/bulk account per month

    100% accurate Financials (COGS, P&L and Balance Sheet)

    Reports and deliverables completed ahead of schedule.

    Requirements are:

    Minimum bachelors degree, MBA a plus

    Location - you must already be in or near Austin to move to the next step.

    Strong computer skills - all our programs are web-based so you must be comfortable with web programs

    Perfect written and spoken English - you will be the face of our company

    Good attitude - work hard, laugh hard, generous of spirit, balanced personal life

    Enjoy challenges - growth oriented, open and flexible, always learning

    Communicate directly and honestly - courage to say and do the right thing, respectful, high motives

    Effective - dependable, shows up early, results oriented, cost conscious

    Independent and resourceful - ability to work with minimal supervision

    Deadline: March 15, 2020

    Start date: Immediately