Job Description

The Digital Advertising Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for LookinLA’s clients. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with in-house and client teams.

The essential functions of this client-facing Specialist position include the following:

• Setup and ongoing optimization and management of PPC/Social/Digital Advertising campaigns for multiple clients
• Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
• Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
• Management of ad budgets, text ad creative, and keyword research
• Perform digital advertising audits
• Ability to manage multiple accounts and tasks with an effective resolution of conflicting priorities
• Ability to communicate professionally on client calls and via email
• Actively collaborate with LookinLA digital marketing specialists and account managers to align digital advertising campaigns with other ongoing initiatives
• Ensure implementation of best practice guidelines and follow company processes
• Must be a team player that is also comfortable working independently
• Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions

The skills/qualifications we are looking for:

• Minimum of 2 years of Google Ads account management experience required
• Minimum of 2 years of Facebook Ads account management experience required
• Minimum of 2 years of Google Analytics account management experience required
• Minimum of 2 years of Digital Agency experience required
• Google Ads Certification
• Google Analytics experience a plus
• Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
• Knowledge of SEO, online search mediums, and social media and an understanding of how all of these channels work together with advertising is a plus

Company Description

LookinLA is a full-service digital marketing agency based in Los Angeles. Using a data-driven approach, our company works with all industries and oversees every step of the marketing plan, from strategy to execution to optimization. We offer something better than marketing theory; we design plans that are based on real data, tested, measured, and optimized to ensure real results.