Job Description

Seeking an open-minded Marketing Specialist - Partial Remote Opportunity! Company home is located in Irvine. 3-5 years digital marketing experience

• Assist in planning, executing and reporting on digital marketing campaigns. • Monitor and analyze search engine results. • Build and test nurturing campaigns, including email and social media, and use data to inform creative and campaign efforts. • Create and monitor website and landing page changes to optimize search engines results, and conversion optimization. • Assist in developing and placing content on site to include keywords or phrases in order to increase traffic to websites based on best practices, data-driven results, and research. • Conduct various testing methods in design, layout, and advertising techniques in order to gain the most organic and paid traffic. • Assess market research, surveys, and reports and propose optimizations to digital and non-digital properties and future marketing campaigns. • Coordinate and attend trade shows. • Assist and coordinate in the design and production of print marketing materials • Additional tasks as assigned by the Director of Marketing. Qualifications • Experience in CMS (Content Management System) and CRM (Customer Relationship Management System) required. • Email marketing and social media marketing experience. • Strong organizational skills. • Experience in use of analytical tools across Google. • Knowledge of ranking factors and search engine algorithms. • Strong written and verbal communication skills. • Excellent attention to detail and organization. • Excellent professional demeanor. • HTML, CSS,and JavaScript knowledge is a plus. • HubSpot and Salesforce experience is a plus.