Job Description
SUMMARY
AS AN ANALYTICS MANAGER, YOU UNDERSTAND THE ENTIRE CUSTOMER LIFE CYCLE AND WILL DRIVE TACTICAL INSIGHTS TO SUPPORT CONTINUOUS IMPROVEMENT OF CUSTOMER EXPERIENCE. THE ANALYTICS MANAGER HAS EXCELLENT COMMUNICATION SKILLS AND WORKS WELL CROSS-FUNCTIONALLY WITH OTHER DEPARTMENTS. THE IDEAL CANDIDATE IS A CREATIVE SELF-STARTER AND STRONG TECHNICAL CONTRIBUTOR WHO IS ALWAYS LOOKING FOR NEW OPPORTUNITIES TO SOLVE BUSINESS PROBLEMS WITH DATA-DRIVEN TOOLS.
ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE, BUT NOT LIMITED TO THE FOLLOWING:
- ESTABLISHES INNOVATIVE STRATEGIES TO UNDERSTAND AND SOLVE COMPLEX ANALYTICS PROBLEMS: REACH VALUABLE DATA-DRIVEN INSIGHTS, THROUGH THE DISCOVERY OF PATTERNS AND TRENDS.
- INCORPORATES UNDERSTANDING OF RETAILER'S BUSINESS ISSUES TO CREATIVELY EVALUATE AND ALIGN THE MARKETING SOLUTIONS/PROGRAMS DESIGNED TO ADDRESS THOSE ISSUES.
- DESIGNS CONDUCT AND LEAD PROCESSES THAT FACILITATE COMPLEX ANALYSES THAT MINE, EXTRACT, TRACK, REPORT, AND ANALYZE PERFORMANCE METRICS AND OTHER DATA SOURCE SYSTEMS AND SUMMARIZE FINDINGS
- COLLABORATES WITH DIFFERENT DEPARTMENTS AND DEFINES REQUIREMENTS TO IMPROVE OUR ANALYTICS SUITE
- PRESENTS CUSTOMER AND RETAILER INSIGHTS TO INTERNAL TEAMS TO HIGHLIGHT OPTIMIZATION OPPORTUNITIES.
- PROVIDE THE FOLLOWING ANALYTICS ON A MONTHLY BASIS: LTV OF RETAILERS BY COHORT, CHURN RATE OF RETAILERS BY COHORT, LTV OF CUSTOMER BY COHORT, LTV OF CUSTOMER BY-PRODUCTS PURCHASED + ACQUISITION CHANNEL
- PROVIDE THE FOLLOWING ANALYTICS ON A WEEKLY BASIS: PRODUCT COMMUNICATIONS ENGAGEMENT AND SALES PERFORMANCE. EMAIL, TEXT, SOCIAL MEDIA, YOUTUBE, TRAINING VIEWERSHIP METRICS AND AUDIENCES
- MARKETING- PAID MEDIA: DETERMINE PRODUCTS TO FEATURE IN CONSUMER ADS BASED ON BEST ENTRANCE PRODUCT, AUDIENCE, AND INVENTORY, AUDIENCE SEGMENTATION FOR RETARGETING CAMPAIGNS, rETAILER SEGMENTATION BASED ON PRODUCTS PURCHASED, REPEAT PURCHASE CYCLES OF RETAILERS BY PRODUCT
- CONTENT METRICS OVER LIFECYCLE
- OTHER MEDIA: DETERMINE FOCUS FOR FEATURED MONTHLY PRODUCTS BASED ON INVENTORY CYCLE,COSTS/TIME PER PIECE OF CONTENT?
- CUSTOMER SURVEYS
- MANAGE PROGRAM
QUALIFICATION
TO PERFORM THIS JOB SUCCESSFULLY, THE CANDIDATE MUST BE ABLE TO PERFORM EACH ESSENTIAL JOB DUTY SATISFACTORILY. THE REQUIREMENTS LISTED BELOW ARE REPRESENTATIVE OF THE KNOWLEDGE, SKILLS, AND/OR ABILITY REQUIRED. REASONABLE ACCOMMODATIONS MAY BE MADE TO ENABLE INDIVIDUALS WITH DISABILITIES TO PERFORM THE ESSENTIAL FUNCTIONS.
EXPERIENCE/EDUCATION
- BACHELOR'S DEGREE IN THE FIELD OF ANALYTICS ANALYTICAL FIELDS SUCH AS MARKETING, ECONOMICS, FINANCE, STATISTICS, MATHEMATICS, AND/OR EQUIVALENT COMBINATION OF EDUCATION AND WORK-RELATED EXPERIENCE.
- 5+ YEARS OF AN ANALYTICAL FOCUSED POSITION, PREFERABLY IN A CONSUMER GOODS VERTICAL.
- EXTENSIVE EXPERIENCE WITH WEB / DIGITAL ANALYSIS AND RELATED SOFTWARE PREFERRED
- ABILITY TO PERFORM BASIC STATISTICAL ANALYSIS (DESCRIPTIVE, VARIANCE, REGRESSION, PROBABILITY, ETC.) AND A GENERAL UNDERSTANDING OF ADVANCED STATISTICS
- INTERMEDIATE KNOWLEDGE OF DATA WAREHOUSING
- INTERMEDIATE KNOWLEDGE AND EXPERIENCE WITH DATA VISUALIZATION SYSTEMS
- SKILLED AT CONDENSING ANALYSIS INTO ACTIONABLE INSIGHTS TO INFORM BUSINESS DECISIONS WITHIN MARKETING, AND INFLUENCE/TRANSFORM BUSINESS PERFORMANCE; UNDERSTAND BUSINESS MODELS AND HIGH-LEVEL STRATEGY
- ABILITY TO CONSULT AND INFLUENCE AS A SUBJECT MATTER EXPERT FOR THE BEST OUTCOMES TO DRIVE BROAD BUSINESS SUCCESSES.
- ABILITY TO ANTICIPATE STAKEHOLDERS’ NEEDS AND RECOGNIZE THE OPPORTUNITY TO PROVIDE PROACTIVE INSIGHTS TO BUILD TIGHT THOUGHT PARTNERSHIP
- STRONG ORGANIZATIONAL SKILLS AND THE ABILITY TO EFFECTIVELY MULTI-TASK AND PRIORITIZE IN A DEADLINE-DRIVEN ATMOSPHERE
- EXPERIENCE SUCCESSFULLY COLLABORATING ON COMPLEX ANALYTICS PROJECTS INVOLVING A MATRIX OF CROSS-FUNCTIONAL TEAMS
LANGUAGE SKILLS
- ABILITY TO READ AND INTERPRET DOCUMENTS SUCH AS EMAILS AND SPREADSHEETS
- ABILITY TO WRITE ROUTINE REPORTS AND CORRESPONDENCE
- ABILITY TO SPEAK EFFECTIVELY WITH EMPLOYEES AND/OR GROUPS
MATHEMATICAL SKILLS
- ABILITY TO ADD, SUBTRACT, MULTIPLY, AND DIVIDE IN ALL UNITS OF MEASURE, USING WHOLE NUMBERS, COMMON FRACTIONS, AND DECIMALS
REASONING ABILITY
- ABILITY TO ABSORB AND RETAIN INFORMATION AND DIRECTION TO APPLY TO WORK-RELATED TASKS AND DUTIES
- ABILITY TO IMPROVE PROCESSES USING CRITICAL THINKING SKILLS
OTHER - SKILLS AND ABILITIES
- ABILITY TO FOLLOW DIRECTIONS
- STRONG ATTENTION TO DETAIL
- MUST BE A TEAM PLAYER
- ABILITY TO COLLABORATE AND CONTRIBUTE IN AN EFFORT TO MEET TEAM DELIVERABLES
- ABILITY TO PRIORITIZE AND MULTITASK
- MAINTAIN AND EXHIBIT PROFESSIONALISM WITHIN AND OUTSIDE OF LULAROE
- EXCELLENT COMPUTER SKILLS. MUST BE PROFICIENT WITH MICROSOFT OFFICE AND GOOGLE SUITE
- STRONG WRITING SKILLS (GRAMMAR AND SPELLING)
- ABILITY TO WORK INDEPENDENTLY OR WITH LITTLE GUIDANCE
- ABILITY TO MOTIVATE, ENGAGE, AND COACH STAFF
- A DESIRE TO HELP OTHERS ACHIEVE THEIR BEST
- EXCELLENT ORGANIZATIONAL SKILLS
- MUST BE PROFICIENT IN ADOBE CREATIVE SUITE
- ABILITY TO MEDIATE CONFLICTS BETWEEN TEAMMATES
- HIGH LEVEL OF INITIATIVE AND FOLLOW-THROUGH
PHYSICAL DEMANDS
THE PHYSICAL DEMANDS DESCRIBED HERE ARE REPRESENTATIVE OF THOSE THAT MUST BE MET BY AN EMPLOYEE TO SUCCESSFULLY PERFORM THE ESSENTIAL FUNCTIONS OF THIS JOB:
- WALK UP TO 5%
- STAND UP TO 5%
- SITTING UP TO 100%
- LIFT 50 LBS OR MORE UP TO 5%
- REACH WITH HANDS AND ARMS UP TO 5%
- FINE MANIPULATION UP TO 100%
- CLIMB OR BALANCE UP TO 5%
- PUSH AND/OR PULL UP TO 5%
- TALK AND HEAR UP TO 100%
- STOOP, KNEEL, CROUCH, OR CRAWL UP TO 5%
SPECIFIC VISION ABILITIES REQUIRED BY THIS JOB INCLUDE CLOSE VISION, DISTANCE VISION, PERIPHERAL VISION AND ABILITY TO ADJUST FOCUS. REASONABLE ACCOMMODATIONS MAY BE MADE TO ENABLE INDIVIDUALS WITH DISABILITIES TO PERFORM THE ESSENTIAL FUNCTIONS.
WORK ENVIRONMENT
THE WORK ENVIRONMENT CHARACTERISTICS DESCRIBED HERE ARE REPRESENTATIVE OF THOSE AN EMPLOYEE ENCOUNTERS WHILE PERFORMING THE ESSENTIAL FUNCTIONS OF THIS JOB. REASONABLE ACCOMMODATIONS MAY BE MADE TO ENABLE INDIVIDUALS WITH DISABILITIES TO PERFORM THE ESSENTIAL FUNCTIONS.
- WORK INDEPENDENTLY OR IN A TEAM ENVIRONMENT
- NOISE LEVEL IS QUIET TO MODERATE
- TRAVEL UP TO 25%
- TEMPERATURES MAY RANGE FROM HOT TO COLD
Company Description
LuLaRoe; where through fashion we create freedom, serve others and strengthen families. A place where lives are being blessed and dreams achieved through love, confidence, purpose and growth.
Join the movement. We look for people who are great at many things, love big challenges and welcome big changes. We want to get a feel for what makes you, well, you. We also want to make sure this is a place you'll thrive. LuLaRoe - simply comfortable.