Job Description
DESCRIPTION:
Lucky Chalm is actively seeking a creative, strategic, and entrepreneurial Communications and Brand Marketing Manager to join its rapidly growing team. Our dream candidate will have excellent relationships and contacts with leading fashion and lifestyle media, a marketing-driven mind and demonstrate a high degree of initiative and creativity when pro-actively proposing new concepts and campaigns.
RESPONSIBILITIES:
- Conceptualize and execute brand marketing and PR campaigns for a diverse selection of clients in the fashion, wellness, lifestyle industries
- Day to day client contact and manage client updates amongst the wider team
- Brainstorm creative ideas and generate brand marketing and PR strategies to enhance PR campaigns
- Pitch and secure media placement in appropriate titles, with a proven history of tier 1 brand and product placement
- Maintain regular day-to-day contact and close relationships with key press
- Development and execution of Influencer and KOL seeding programs
- Development and execution of brand partnerships and sponsorships
- Organize and support launch events for media and influencers
- Established, strong industry contacts with US-based fashion and life press and influencers, both online and in print
- Celebrity stylist relationships are an added bonus
- Write succinct and informative press releases
- Possess excellent team skills
- Liaise with all clients to ensure the brand voice is consistent in each market
- Kind, efficient, organized with excellent time management skills and willing to do what it takes to have a job well done
REQUIREMENTS:
- 3-4 years of communications experience, preferably within the fashion industry
- Bachelor's Degree in communications/ PR/ marketing
- Exceptional verbal and written communication skills
- An idea's person who thinks outside the box with regards to new strategies
- Ability to work well independently in a fast-paced environment under hard deadlines
- Superior organizational and problem-solving skills
- Photoshop and InDesign skills
- Strong working knowledge of social media platforms including TikTok and Twitch, and print & online publications
- Driven by pop-culture and aware of global events