Job Description
COMPANY: Luminary 2
POSITION: Digital Strategist (internally called Pro Marketer)
LOCATION: Remote
STATUS: Full-time, Exempt: Contract to Permanent, 6 Months
TRAVEL: Not required
SHIFT: Daytime, 8AM-5PM, CST
ABOUT US
Luminary 2 is a Dallas-based creative, marketing, and technology agency made of bold creatives and innovative strategists. Using a unique approach that blends art and science, Luminary 2 delivers custom marketing strategies that lead to powerful and profitable brands. Our diverse client base and our relentless pursuit of growth contribute to an ever-changing, fast-paced, and truly fun work environment.
At Luminary 2, we know the value of outstanding people. We are passionate about finding the right fit for our growing team. We are currently seeking a full-time digital strategist, which we call a Pro Marketer.
DESCRIPTION
The Pro Marketer will play an integral role in the success of each client’s overall digital marketing strategy. Specifically, this position will work to ensure each client’s individual marketing campaigns are consistently optimized to meet KPI and ROI goals. The Pro Marketer will also serve each client in a true partner role, from their primary point of contact at Luminary 2 to providing them with the best customer experience they will ever experience.
Regular job duties include managing each client’s digital marketing campaigns, including Google Search Ads, Facebook Ads, and other platforms and channels. In addition, the Pro Marketer will be responsible for ensuring data collection and tracking are properly generating accurate data to aid in decision-making and optimizing.
The ideal candidate will provide wildly exceptional customer service to every client to ensure their business goals are being met and they consistently feel like part of the Luminary 2 family. This means going the extra mile for the client on a regular basis as the norm, not the rare occurrence.
At a minimum, the ideal candidate will have experience and expertise in optimizing Google Search Ads and Facebook Ads for maximum quality conversions at the lowest cost possible, as well as exceptional client communication and customer service.
Other baseline requirements include:
Truly caring about your teammates and the success of each client
Being coachable
Welcoming constructive criticism and feedback with a mature attitude to better yourself
Always exhausting options to solve problems
Never stop improving professionally and personally
TASKS
Regularly examine each client’s strategy to ensure we are doing everything we possibly can to optimize not just their campaigns, but our overall approach as their marketing partner
Consistently communicate with the client through their preferred communication method (phone call, email, text message, smoke signal, etc.) to ensure their needs are always met
Ensure that every client always knows and feels that we are their partner, not a vendor
Present new ideas for helping each client meet their KPI and ROI goals
REQUIREMENTS
Education not required, but Bachelor’s Degree or equivalent preferred
Embody the Luminary 2 Core Values:
Start With Why
Live And Work With Passion
Everything, Plus A Little More
Always Create For Humans First
Help Others Achieve Goals
Relentlessly Pursue Growth
Experience with Google Ads and Facebook Ad campaign creation and optimization
Basic understanding and grasp of the United States automotive industry
Keyword, ad, and bid adjustments to meet a goal cost-per-action
Experience in evolving, and pivoting campaign strategies by both troubleshooting and looking for missing areas of opportunity
In addition to current strategies, use independent research and Google Analytics reporting to create actionable task lists that can be logically explained
Experience with Google Tag Manager
ADVANTAGES
Company Description
Luminary 2 is a digital marketing, creative, and technology agency based in Dallas, TX with exceptional remote team members all over the world. We create and execute incredible websites/apps and marketing plans, including full branding services to help our clients achieve their goals while giving them the best partner experience they'll ever know. We don't use inaccurate cliches to describe our work culture and environment. It's simply the best our team members ever experience because we are intentional about continuously cultivating it as such. Luminary 2 offers unlimited PTO, 401k, and all major insurances, including health, dental, vision, and more as benefits for our team members.