Job Description

The Luxury Sales Manager is responsible for developing, implementing, and executing a successful sales strategy focused on the luxury market segment, including luxury consortia and VIP leisure travelers, including Penthouse and Specialty Suite guests. The role ensures achievement and overachievement of luxury segment room nights, revenue and suite production, while strengthening the hotel’s reputation within global luxury networks. The position also aligns cross-departmentally to ensure collaboration, employee engagement and performance-driven coaching.

KEY RESPONSIBILITIES

• Develop and implement a comprehensive Luxury Sales strategy aligned with the hotel’s overall Sales & Marketing objectives

• Develop and grow a portfolio of luxury leisure accounts, including tour operators, wholesalers, DMCs and global luxury Consortia

• Maintain strong knowledge of luxury leisure segments, including program requirements and production drivers

• Identify new and emerging luxury markets globally and develop targeted action plans to capture new business opportunities in key leisure source markets

• Conduct regular client site visits, VIP entertainment, FAM trips, and hosted stays to enhance loyalty and drive long-term partnerships.

• Represent the hotel at luxury trade shows, roadshows, consortia events, sales missions, and hotel events, as required

• Negotiate leisure contracts, preferred partner agreements, rates and value-adds, in line with brand and revenue strategies

• Closely collaborate with Revenue Management, Marketing, Reservations and Operations to optimize campaigns, pricing and delivery of contracted business

• Determine training needs related to luxury service standards, consortia engagement, and high-end client servicing, and ensure appropriate implementation

• Prepare and execute annual leisure sales plans, track production and ROI, and provide regular reports and forecasts

• Act as a brand ambassador, ensuring partners understand brand positioning, guest experience, and that all contracted luxury benefits are delivered seamlessly

• Lead all luxury-focused sales activities to achieve and exceed monthly, quarterly, and annual luxury revenue targets, with a strong emphasis on premium suites, Penthouse and exclusive experiences

• Act as the primary point of contact for top-producing luxury accounts, ensuring personalized engagement, tailored proposals, and exceptional service delivery.

• Champion the brand’s Luxury Sales HERA program to cultivate strong partnerships

• Actively promote awareness of luxury guest expectations across all hotel departments to ensure seamless, highly personalized guest experiences

• Champion ongoing communication between property and Global Sales Network

• Regularly analyze booking trends, pace reports, and market intelligence to proactively adjust luxury sales strategies, in partnership with Commercial Leadership

• Monitor competitor activity in luxury travel segment to provide strategic insights

• Provide timely, professional responses to all client inquiries; ensure exceptional service and follow-up

• Improve communication through attendance at weekly revenue management, strategy meetings and regularly scheduled Sales Departmental meetings

• Actively engage with local Luxury travel partners and organizations

• Promote the brand’s ALL loyalty program initiatives

• Maintain the highest standards of professionalism, personal presentation, and brand alignment in all interactions.

• Provides ongoing sales direction to direct reports

• Oversee administrative colleague responsibilities, in partnership with Transient Team

• Actively participates in prescribed Sales Training, Lobby Ambassador, Manager on Duty program and other guest-focused or department-driven initiatives, as required

Qualifications

The individual must possess the following competencies and be able to demonstrate the ability to perform all essential job functions:

• Exceptional verbal and written communication skills; additional languages are a strong advantage

• Knowledge of luxury hospitality sales, luxury consortia, and high-end global travel markets

• Proven ability to manage VIPs with discretion and professionalism

• Knowledge of hotel operations and competitive luxury market dynamics

• Strong negotiation, relationship-building, and consultative selling skills

• Ability to work independently with minimal supervision while collaborating effectively with cross-functional teams

• Proactive, adaptable, and able to manage multiple priorities in a fast-paced environment.

• High proficiency in CRM systems, sales reporting tools, and Microsoft Office applications. Experience in Opera Cloud preferred, but not required.

• Ability to analyze data, identify trends, and develop strategic action plans.

• Ability to travel domestically and internationally, as needed

EXPERIENCE

• Minimum two years of progressive experience in hotel sales, with exposure to luxury or high-end market segments
• Bachelor’s degree and/or Hotel Management degree or diploma preferred
• Established relationships with key industry contacts in the market segment
• Excellent negotiation, presentation, and relationship-management skills
• Strong commercial and strategic mindset with a focus on luxury revenue growth

Physical Aspects of Position (including, but not limited to):

• Seated computer work, including constant keyboarding and mousing.
• Walking throughout shift
• Periods of continuous sitting and standing
• Able to lift loads of 25 pounds Bending, squatting, pushing and pulling

Additional Information

Annual Salary Range: $97,500 to $117,000

All your information will be kept confidential according to EEO guidelines.