Lyte is seeking a Vice President of Marketing and Communication, responsible for the development of the company's business-to-business marketing, public relations, public affairs and communications strategy.
THIS ROLE WILL:
Develop a world-class communications plan for Lyte, directly managing communications activities that promote, enhance, and protect the company's brand reputation
Be responsible for the development, integration, and implementation of a broad range of marketing and public relations activities relative to the strategic direction and positioning of the organization and its leadership
Secure media and event appearances for Lyte executives
Build great relationships with relevant media
Advance the company's position with relevant constituents, as well as to drive broader awareness of the company
Budget for conferences, trade shows and other events
Be responsible for varied and integrated marketing and communications initiatives, including corporate website, social media, newsletters and other online communications; media and public relations; trade shows, conferences and marketing
Support Sales and Business Development by driving the creation and evolution of sales and marketing collateral
Executive manage the company's social responsibility agenda
Deliver transparency to all stakeholders on implementation, delivery, and operational excellence
Oversee development of all communications material including the shareholder reports, investor decks and updates, marketing collateral materials; manage relationships with associated vendors
Recruit and manage appropriate Marketing and communications team to support the development and execution of the marketing and communications strategy.
THE SUCCESSFUL CANDIDATE WILL: