Lyte is seeking a Vice President of Marketing , responsible for the development of the company's business-to-business marketing, lead generation, public relations, public affairs and communications strategy. 

THIS ROLE WILL:

• Support Sales and Business Development by driving the creation and evolution of sales and marketing collateral

• Develop a world-class communications plan for Lyte, directly managing communications activities that promote, enhance, and protect the company's brand reputation 

• Be responsible for the development, integration, and implementation of a broad range of marketing and public relations activities relative to the strategic direction and positioning of the organization and its leadership

• Secure media and event appearances for Lyte executives

• Build great relationships with relevant media

• Advance the company's position with relevant constituents, as well as to drive broader awareness of the company

• Budget for conferences, trade shows and other events 

• Be responsible for varied and integrated marketing and communications initiatives, including corporate website, social media, newsletters and other online communications; media and public relations; trade shows, conferences and marketing

• Executive manage the company's social responsibility agenda

• Deliver transparency to all stakeholders on implementation, delivery, and operational excellence

• Oversee development of all communications material including the shareholder reports, investor decks and updates, marketing collateral materials; manage relationships with associated vendors 

• Recruit and manage appropriate Marketing and communications team to support the development and execution of the marketing and communications strategy.

THE SUCCESSFUL CANDIDATE WILL: 

• Demonstrate experience and leadership in managing comprehensive strategic marketing and communications, media relations, and marketing program to advance a company's mission and goals 
• Have minimum 10 years' experience in a senior management role either in-house or with an agency 
• Possess a minimum of 5 years' experience in planning, writing, editing, and production of press releases, annual reports, marketing literature, and other publications and assets
• Bring a minimum of 5 years' experience in developing and implementing social media strategies 
• Demonstrate skill and comfort in successfully positioning subject matter with the media to achieve national recognition 
• Be an innovative thinker, with a track record for translating strategic thinking into action plans and output 
• Have experience in building, mentoring, and coaching a team of marketing and communications specialists 
• Possess superior management skills with an ability to influence and engage direct and indirect reports and peers 
• Bring an ability to make decisions in a changing environment and anticipate future needs 
• Be energetic, flexible, collaborative and proactive; a team leader who can positively and productively impact both strategic and tactical initiatives 
• Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior executives, investors, board members, clients and staff 
• Know how to hire and motivate a team, build a dynamic culture, and know how to successfully scale a global marcomm organization, combining first-hand knowledge of what marcomm at a $100MM company looks like with your execution chops to implement this vision.