MARKETING COORDINATOR

Broylman Memorial Group

MARKETING COORDINATOR

Jonesboro, AR
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k) matching

    Bonus based on performance

    Dental insurance

    Health insurance

    Opportunity for advancement

    Paid time off

    Vision insurance

    COME BE PART OF A FAST GROWING, SUPPORTIVE TEAM WHERE YOU CAN MAKE A MEANINGFUL IMPACT!

    Are you a people person with a passion for outreach and organization? Are you motivated by sales opportunities? Join our growing team as a marketing coordinator and play a vital role in connecting our cemetery services with the local community. We are a compassionate and professional fast growing company devoted to supporting families during life’s most important moments. We’re seeking an organized and empathetic marketing coordinator to help develop relationships and set appointments for our sales manager. This position offers variety, purpose, and the opportunity to make a positive impact in people's lives. The compensation structure will also provide the opportunity for a substantial income.

    Marketing Coordinator – Job Description

    Position Title: Marketing Coordinator Reports To: Regional Sales Manager / VP of Sales & Marketing Location: On-Site (with regular community travel) Employment Type: Full-Time, Exempt, W-2

    Position Summary

    The Marketing Coordinator plays a key role in advancing Broylman Memorial Group’s mission through strategic community outreach, lead generation, and program development. This position is a step above the Marketing Agent role, requiring a higher degree of professionalism, communication skills, and marketing expertise. The Marketing Coordinator not only executes existing marketing programs but also develops new initiatives, evaluates effectiveness, and ensures alignment with corporate sales objectives.

    Primary Responsibilities

    Program Management & Community Outreach

    Lead and oversee the five major marketing programs: Legacy Family Service Program, Medical and First Responders Program, Business-to-Business Employee Benefit Program, Ballot Box Program, and Corporate Account Program.

    Build and maintain strong professional relationships with community organizations, business leaders, medical professionals, first responders, and corporate partners.

    Coordinate, schedule, and conduct community presentations, educational seminars, and outreach events to promote cemetery and pre-planning services.

    Supervise and provide guidance to Marketing Agents (where applicable), ensuring consistency and compliance with program instructions and company standards.

    Strategic Marketing & Lead Development

    Develop and refine marketing strategies to expand community presence and generate qualified leads for sales teams.

    Monitor, track, and evaluate the effectiveness of marketing campaigns; prepare reports with recommendations for improvement.

    Ensure all presentations, surveys, flyers, and materials are executed in a professional, branded, and compliant manner.

    Collaborate with Sales Managers to optimize lead follow-up and conversion efforts.

    Administrative & Reporting Duties

    Maintain accurate records of leads, outreach activities, and community partnerships using company-approved systems.

    Prepare monthly reports on outreach performance, lead generation, and program effectiveness for review with leadership.

    Assist with the development of new marketing collateral, social media engagement, and digital marketing initiatives in collaboration with corporate marketing resources.

    Position Requirements

    Bachelor’s degree in Marketing, Communications, Business Administration, or related field (preferred) OR an equivalent combination of education and professional experience.

    2–3 years of experience in marketing, community relations, or sales coordination (funeral/cemetery/pre-need industry experience a plus).

    Strong interpersonal and public speaking skills, with the ability to present to groups professionally and confidently.

    Proficiency in Microsoft Office Suite and/or Google Workspace (Docs, Sheets, Slides, Gmail, Calendar).

    Demonstrated organizational skills, with the ability to manage multiple initiatives and deadlines effectively.

    Must possess a valid driver’s license and reliable transportation for community travel.

    Additional Considerations

    Experience mentoring or leading others in marketing roles is a plus.

    Bilingual skills (Spanish or other languages) are highly valued.

    Flexibility to work occasional evenings or weekends for community events.

    Benefits:

    Paid time off

    401(k) matching

    Medical/Dental/Vision Insurance

    Company paid life insurance

    Additional life insurance for purchase

    Cancer/Hospital indemnity/Accident insurance

    Service recognition awards/bonuses

    Compensation

    Base hourly rate plus commissions

    Estimated range pay range- $55,000-$65,000

    Why Join Us?

    At Broylman Memorial Group, we believe in service, compassion, and creating meaningful connections in our communities. You’ll join a team where your work truly matters, and where professional growth and community impact go hand in hand.