Job Description

SOCIAL MEDIA COORDINATOR - JOB DESCRIPTION

REPORTS TO THE MARKETING DIRECTOR

THE SOCIAL MEDIA COORDINATOR WILL TAKE THE LEAD IN DEVELOPING ENGAGING STRATEGIES AND MESSAGING FOR THE MAVTV MOTORSPORTS NETWORK TO POSITION THE TELEVISION NETWORK APPROPRIATELY TO CONSUMERS, CLIENTS AND PARTNERS.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

DEVELOPING AND EXECUTING CLEARLY DEFINED SOCIAL MEDIA STRATEGY THAT COMPLIES WITH THE OVERALL INITIATIVES OF THE NETWORK.

ENSURES THE STRATEGIES INCREASE BRAND AND PROGRAMMING AWARENESS AND PROVIDE CONSISTENT MESSAGING.

MAINTAINING SOCIAL MEDIA RELATIONSHIPS WITH CORPORATE, MEDIA, PROGRAMMING, SPONSORS, AND RACE TEAM REPRESENTATIVES.

MUST EVALUATE, PLAN, ORGANIZE, MANAGE, AND CONTRIBUTE TO SOCIAL MEDIA CHANNELS TO REACH THE NETWORK TARGETS AND OBJECTIVES.

IDENTIFY AND INTERPRET SOCIAL MEDIA TRENDS.

RESPONSIBLE FOR PLANNING, MANAGING, AND IMPLEMENTING ALL SOCIAL MEDIA ACTIVITIES INCLUDING, BUT NOT LIMITED TO POSTINGS, CONTESTS, NEW SOCIAL COMMUNICATION IDEAS, NEW SOCIAL COMMUNICATION OUTLETS.

ACTIVELY ENGAGES WITH NETWORK VIEWERS DURING LIVE EVENTS AND PROGRAMMING TO ENSURE AN ENGAGING EXPERIENCE.

EXECUTE EMAIL CAMPAIGNS AND COORDINATE COMMUNICATIONS ACROSS NETWORK WEBSITES.

COMPETENCIES:

• GOOD COMMUNICATION AND WRITING SKILLS. MUST BE CREATIVE!

• STRONG ANALYTICAL, FORECASTING AND RESEARCH SKILLS

• MUST BE ABLE TO MULTITASK AND MEET DEADLINES

• EXPERIENCE IN ONLINE MARKETING, ADVERTISING AND PUBLIC RELATIONS A PLUS

• MUST HAVE GOOD NETWORKING, LEADERSHIP AND NEGOTIATION SKILLS

• MUST ASSESS OWN TECHNICAL STRENGTHS AND WEAKNESSES AND PURSUE TRAINING AND DEVELOPMENT OPPORTUNITIES. MUST STRIVE TO CONTINUOUSLY BUILD KNOWLEDGE AND SKILLS.

Company Description

Owned and operated by Lucas Oil Products, MAVTV is a television network with its roots deep in the automotive world. MAVTV offers an unparalleled line-up of exclusive motorsports, that includes prestigious events such as the Chili Bowl, The AMA Pro Motocross series, the Lucas Oil Challenge Cup and more. But MAVTV goes far beyond the national mainstream events and also covers multitudes of grassroots series’ from across the globe: Drag boats, sprint boats, drag racing, pro pulling, drifting, dirt racing, ice racing and everything in between