Job Description

WHAT YOU'LL BE DOING:

• Develop and execute direct response, awareness and mobile app installation and web campaigns leveraging existing and emerging social media platforms and other digital platforms.
• Manage digital analytics services for MEDL clients that require marketing support
• Create and optimize performance-driven paid social media campaigns on Google, Bing, Facebook, Instagram and other digital platforms to deliver app growth, revenue and new customers
• Calculate ROI for paid campaigns and identify key conversion goals for marketing efforts.
• Develop and execute social media and email campaigns for brand and product awareness
• Develop and manage a comprehensive set of analytics for the purpose of tracking success metrics for web applications and marketing campaigns.
• Track paid and organic KPIs and budgets and report performance that meets the channel specific goals of the brand
• Develop strategies for improving SEO and other organic methods for increasing downloads, leads and revenue
• Design and analyze robust tests
• Collaborate with the cross-functional marketing, creative and business management teams to leverage organic/paid media activities and help drive social media roadmap projects to deliver mobile app growth
• Work with engineering team to propose and integrate digital tools for the improvement of tracking marketing and improving upon marketing efficiencies
• Assist with any other duties assigned to you by management, with a positive, can-do attitude.

WHAT YOU ALREADY HAVE:

• Bachelors Degree in a related field and/or work experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of web analytics tools (e.g., Google Analytics for Firebase, Facebook Analytics, MixPanel, SQL, BigQuery, Apple App Store and Google Play Store)
• Working knowledge of ad serving tools (e.g., AdMob)
• Experience in setting up and optimizing Google Adwords and Facebook campaigns
• Strong analytical skills and data-driven thinking

WHAT MEDL MOBILE OFFERS:

Medical insurance

Dental insurance

Vision Insurance

401(k)

Life Insurance

Flexible Work Environment

Company Description

MEDL Mobile has helped architect, design, and develop hundreds of mobile apps and technologies alongside a storied list of innovative companies and people. Our apps have reached as high as number one on the app stores. Our technology has been deployed in automobiles, surgical suites, restaurants, financial institutions, Hollywood studios, art studios and on tens of millions of mobile phones around the world. What makes a MEDL head? Creative. Resourceful. Skilled. Practical. Dreamer. Doer. We are incredibly proud of the team of people we've brought together. We like each other. We like our clients. And we love the work that we are privileged to do on a daily basis. We look to hire adults who are capable of taking on an assignment and delivering a result. But we also know that the best solutions come from people with a childlike fascination of technology and what it's capable of doing.