Join the MIT45 Revolution as a Director of Growth Marketing!

Are you ready to take your career to new heights in the dynamic world of health and wellness? Look no further! MIT45, a leading manufacturer of natural Kratom extract products, is seeking a passionate and talented Director of Growth Marketing to build out a world-class performance marketing team. We take pride in having the finest ingredients imported from across the globe to develop our products. This is not just another job – it's an opportunity to be part of an extraordinary movement that is shaping the future of the industry.

Why MIT45 is Your Dream Workplace:

Be Part of a Trailblazing Team: At MIT45, we're not afraid to push boundaries and challenge the status quo. Join our team of passionate individuals who are revolutionizing the industry with our exceptional products and unwavering commitment to excellence. Your contributions will leave a lasting impact and shape the future of our brand.

Thrive in a Culture of Innovation: We foster a culture that encourages creativity, innovation, and entrepreneurial thinking. As our Director of Growth Marketing, you'll have the freedom to unleash your ideas, experiment with cutting-edge strategies, and drive the success of our business to new heights.

Make a Meaningful Impact: Help us empower individuals to discover their own magnificence by promoting our products. We make some of the most popular kratom extract products in the world and are rapidly expanding from our retail roots into scaling our DTC marketing program.

Unlock Limitless Growth Opportunities: At MIT45, we believe in investing in our employees' personal and professional development. As our Director of Growth Marketing, you'll have access to ongoing training, mentorship, and advancement opportunities within a rapidly growing organization. Your potential is limitless.

Collaborate with a Supportive Team: Join a close-knit team of talented marketers, experienced leaders, and dedicated professionals who are passionate about what they do. Collaboration, teamwork, and a supportive work environment are the cornerstones of our success.

Responsibilities

Recruit, manage and cultivate the development of a cross-functional growth marketing team including SEO, paid social, media buying, Amazon Central, native, and programmatic specialists.

Develop annual and quarterly roadmaps for new customer acquisition with accompanying budgets and forecasts.

Own digital media budget, strategy, and implementation of cutting-edge performance marketing campaigns.

Continually identify and test new growth channels, paid and organic.

Build processes, tools, and dashboards for channel measurement and testing.

Collaborate with web developers to optimize end-to-end customer experience.

Create KPI targets and ensure all resources are appropriately managed towards their achievement. Report on results to senior leadership.

Collaborate on seasonal and annual marketing plans in partnership with the Brand Marketing team.

Qualifications We’re Looking For:

8+ years of growth/performance marketing experience across multiple channels

4+ years of leading growth marketing teams

Deep e-commerce experience strongly preferred

Deep understanding of best practices across key growth marketing channels (SEO, Meta ads, Google ads, programmatic, video, etc)

Track record of creating and growing exceptional growth marketing teams

Demonstrated strategic business planning and people management skills

Data-driven and exceptionally curious, self-motivated learner

Experience building out a performance advertising creative engine at scale

Ability to coordinate closely with the Creative team to develop and execute on high-volume creative testing

Results-driven, proactive, with a hands-on approach in campaign and experiment management

Comfortable working with FP&A to align on budgets, financial targets and the measurement of key financial performance metrics (e.g. CAC, LTV)

Exceptional interpersonal skills and ability to collaborate with peers across all levels and functions

Take the leap and join MIT45 in revolutionizing the health and wellness industry. Join us on this extraordinary journey. Together, we'll make a difference! (Note: This job posting is not exhaustive and may be subject to changes and amendments based on business needs)

Pay, Benefits, and More:

To attract and retain top talent we offer competitive compensation. Employees are eligible for multiple benefits including low deductible medical, dental, vision, disability insurance, life insurance with premiums covered 100% by MIT45. We also offer 9 paid holidays, paid vacation, and sick time, and a 401(K) with a generous company contribution.

What We Offer:

Competitive base pay

Bonus potential

Opportunity for professional growth and advancement within a rapidly expanding company

Collaborative and supportive team environment, with a strong emphasis on work-life balance

Exclusive employee discounts on MIT45 products and fitness memberships

Tuition & Professional Development reimbursements

Employee Wellness program

Physical Requirements

The employee is often required to stand or sit for extended periods of time. The employee is occasionally required to walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision. Employee may be required to lift 10-50 lbs, at times.

MIT45 is an Equal Opportunity Employer. MIT45 provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, MIT45 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

NOTE: A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and requirements are essential job functions. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor. Nothing in this job description restricts management’s right to assign or reassign responsibilities to this job at any time.

This document does not create an employment contract, implied or otherwise, other than an “at-will” employment relationship.