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SEO Manager

MJH Life Sciences

SEO Manager

Cranbury, NJ
Full Time
Paid
  • Responsibilities

    Job Description

    MJH seeks an experienced SEO MANAGER who is an expert in selecting and utilizing SEO tools to develop processes that drive organic growth that align with the brand’s keyword goals.

    The SEO Manager will work directly on the websites under the MJH Life Sciences umbrella. They will be expected to take a leadership role in the management of organic search strategies and tactics, as well as reporting.

    The ideal candidate will contribute ideas to the overall SEO strategy and develop actionable items based on their analysis. Experience with Publishing is desired, but not required.

    Responsibilities of the SEO Manager include, but are not limited to:

    Role/Job

    • Ensure the efficient day-to-day management of SEO best practices, analysis, and activation across web/technology platforms as well as Marketing and Content
    • Analyze and draw insight from third party analytics data using various tools
    • Conduct advanced search behavior and audience research
    • Prioritize quick wins that are measurable
    • Review optimizations for each website
    • Periodically reassess the changing marketplace, i.e.
      • Stay on top of algorithm changes, diagnosing issues, and building plans to compensate
      • Ensure that evolutions in customers’ needs are well understood
    • Execute detailed back link analyses and identify opportunities
    • Leverage SEO best practices to optimize organic traffic to landing pages, video programs, etc. and reduce reliance on paid traffic sources
    • Experience using SEO to drive conversions on subscription/registration pages
    • On a brand level, collaborate with stakeholders to ensure the SEO keyword strategy and goals are defined; then provide the blueprint and the tactics to achieve the keyword goals
    • Share knowledge, insight, best practice, tactics and ideas across organization
    • Monitor keyword rankings/changes and conduct competitive analyses
  • Qualifications

    Qualifications

    Requirements

    • Experience working in a news-based or publishing organization with overlapping content topics is a plus
    • Google Webmasters Tools
    • Bing Webmasters Tools (New Version)
    • Deep understanding of crawlers and their behaviors (Different types and functions/purposes)
    • Experience working with SEO tools such as Google Search Console, SEMRush, DeepCrawl, and ScreamingFrog, and other technologies that inform organic search strategies
    • Relevant writing and editing experience of SEO-focused content, preferably for a digital media publisher

    Additional Information

    MJH Associates, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of MJH Associates, Inc. are employed “At Will.” This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.