Roe & Co Irish Whiskey Regional Ambassador

Location: Based in San Francisco, California (alternate locations in California will be considered), but travel to Southern California will be required

Company Description

MKTG, part of Dentsu, is a global creative and lifestyle marketing agency that humanizes brands and connects them to people through their shared passions and lifestyles via sport and entertainment marketing, live experiences, digital and social media, retail marketing, enterprise/b2b engagement and sponsorship marketing.

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. MKTG is an agency of Dentsu.

Job Description

As the largest segment within spirits, whiskey is an exciting category to work in. Specifically, the Irish Whiskey category is witnessing tremendous growth with the category continuing to premiumize as consumers explore new options.

Roe & Co Blended Irish Whiskey is a new ultra-premium contemporary blend that launched in the U.S. in 2019. We are looking for a professional to join our team and serve as our Regional Roe & Co Brand Ambassador in California. In this role, you must have a contagious passion for the Irish Whiskey category and be excited about sharing our unique whiskey with consumers, trade, and media. We are looking for someone who is already a member of the spirits community, has commercial expertise, and is an excellent public speaker, as you will be recognized as the face of Roe & Co during regional consumer events, during brand trainings with On and Off Premise customers, on social media, and during interviews. A deep understanding and background of 3 tier system and experience working with beer or liquor distributors.. You will cover multiple markets within California and will be required to travel throughout the U.S. Aportion of work hours will be spent at events (virtual or live) on evenings and weekends and where permitted, working face-to-face with the spirits community.

Trade Responsibilities (60%):

• Build out and host creative and engaging virtual and live events and trainings to bring the Roe & Co portfolio to life
• Lead presentations with crowds of any size
• Help develop business and cocktail solutions for key accounts to leverage Roe & Co Whiskey
• Develop relationships to support sales across the US
• Gain distribution and menu placements at accounts
• Build relationships to become a trusted source for all things Roe & Co among bartenders, account managers, distributors and all other spirit industry professionals
• Support all parties in their commercial planning around Roe & Co sales goals

Consumer Responsibilities (30%):

• Engage whiskey drinkers with genuine connections in the retail, event, and virtual environments
• Captivate the consumer in any occasion to provide brand education, history, and liquid credentials with the appropriate presentation materials and delivery
• Provide support for consumer events in the planning phase and on-site execution up to brand standards and expectations
• Communicate consumer opportunities for Roe & Co based on local networking and activity

Media, Financial & Reporting Responsibilities (10%):

• Undergo media trainings to appropriately represent the brand as an authorized representative to speak on behalf of Roe & Co with approved talking points
• Representation within press materials as the official Roe & Co ambassador
• Engage as needed in media interaction ie: interviews, quotes or reviewing of editorial content or press materials
• Use of multiple social media channels to showcase regional Roe & Co activity

Qualifications:

• Must be passionate about the spirits industry, experience within Irish Whiskey is a bonus
• Familiar with 3 tier system and experience working with beer or liquor distributors.
• 5+ years of experience in the industry
• Performance and presentation experience
• Work flexible hours, including nights and weekends
• Ability to travel 50% of the time outside of home market
• Proficiency in Microsoft Office

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company.