POSITION SUMMARY:

MKTG is looking for a self-motivated Wine & Spirits professional to represent some of the most popular premium Spirits brands in the world. The National Accounts Spirits Ambassador will be based in SoCal (Los Angeles or OC preferred) and will cover all markets within the SoCal region. 

The National Accounts Spirits Ambassador will develop a detailed knowledge of the brands we represent and will be seen as an expert; someone that consumers, in-store staff, and trade industry players can go to for insight and expertise.  The National Accounts Spirits Ambassador will act as the face of the brands they represent within the grocery retail space as well as be able to function in the On-Premise space. Using their expertise and knowledge, they will educate and win over consumers + build brand advocacy by enhancing in-store personal product knowledge.

This is a full-time contract role, with the potential to become a full-time salaried role.

RESPONSIBILITIES

• Brand training and education within the grocery retail space, primarily (but not limited to) consumers & store personnel (National chains & On-Premise Accounts)
• Work with the local distributor to leverage opportunities within the retail chain
• Support launch events & hunt for optimal “Occasion” opportunities to promote our brands
• Consult and provide expert advice within the spirits category wholly, and within our spirits portfolio
• Engage and captivate consumers
• Conduct in-store & On-Premise consumer sampling events | Bring the brands to life!
• Find opportunities to educate in-store personnel and gain their advocacy
• Build relationships and become a trusted source with key influential players across the SoCal market (distributor, store personnel, On-Premise staff, etc.)

TRACK & REPORT

• Report weekly/monthly on all activities
• Report on competitive activities
• Photography at events/submission of photos
• Track and maintain budgets

CAPABILITIES

• Experience working within off-premise accounts and working with distributors in Southern California a plus
• Strong public speaking; ability to “think on their feet”
• Strategic thinking capabilities: able to provide input on key brand touch points during consumer events, as well as enhancing store personnel product knowledge
• Ability to inspire
• Time and budget management
• Enthusiasm and a good team player

REQUIREMENTS

• Professional; college educated preferred

• Industry experience and passion for spirits; extensive category knowledge a definite plus

• Sales experience in the spirits industry a plus

• Excellent communication and presentation skills

• Willing to travel throughout SoCal on a regular basis

• Self-starter, outgoing, charismatic personality

• Stylish appearance, an in-depth understanding of target consumer and the off-premise accounts they shop in

• Comfortable working with online platforms and apps

• Adept at selling and interacting with diverse groups of people

• Performance and/or presentation experience highly regarded

• Ability to work flexible hours, including evenings and weekends (Fri-Sun) on a regular basis

• A valid driver's license and a clean driving record is a must

• Must have daily access to a personal vehicle

• Must have a smartphone

• Must be able to set-up/breakdown promotional materials/displays on a regular basis and lift 50lbs

• Applicant should be entrepreneurial and driven

• Proficiency in Microsoft Office