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Brand Mentor - North California

MKTG

Brand Mentor - North California

National
Part Time
Paid
  • Responsibilities

    MKTG is currently recruiting for Tequila Mentors in North California to cover the following area: Sacramento, San Francisco. Events are generally 3 hours Friday afternoons and Saturdays.

    A Mentor is a Spirit or Beer enthusiast and brand advocate. They have an existing foundation of Spirits or Beer category and their passion drives them to keep up with industry news.

    Mentors will be trained to articulate their passion for a specific spirit category with like-minded scotch consumers, as well as those who are open to a new experience. 

    A Mentor is someone who approaches life the same way they approach their Spirit with refinement and risk. They take on life's dualities with a classic understanding and sense of adventure. Understanding the rules just enough to change them and make them relevant to today's voice. 

    This position is a part-time occasional employment position.

    __ PRIMARY RESPONSIBILITIES: 

    • Possess a passion for Spirits that allows authentic and personalized consumer experiences 
    • Receive professional training and maintain an in-depth knowledge of Category and brand, including history, heritage, production, and portfolio of products 
    • Execute consumer facing in-store tasting events 
    • Engage consumers at the point-of-purchase, and drive trial, conversion, and sales 
    • Ability to present to a crowd of consumers or trade either in 15 to 45 minutes 
    • Learn and comply with state trial and sampling regulations

     

    *Must be 21+ to apply