Job Description
The ideal candidate is someone who is passionate about delivering the best customer experience, is proficient using multiple social media channels, has a strong sense of empathy, and can help drive exceptional customer service by helping customers who reach out to Michigan Media through social media for assistance.
Salary range: $46000 - $56000 per year.
Responsibilities:
- Contribute to the Agency’s paid social media objectives through strategy creation, implementation, and ongoing optimization
- Continually improve paid media tactical planning and buying across all platforms
- Apply expertise in the planning process, audience and creative strategy development, budget forecasting, and industry tracking; be a strategic thought partner in team meetings
- Strategically manage the channel relationships and contribute to the development and refinement of our media channels buying core strategies
- Manage paid social campaigns from setup, execution, optimization, and reporting to the clients’ key performance indicators, which vary by campaign types and objectives
- Manage paid social ad campaigns and leverage first- and third-party data to build audiences
- Actively monitor and evaluate campaign performance in platforms, leveraging insights and trends, and provide data-backed recommendations to the integrated Media team
- Work collaboratively with media planners, analysts, and Agency partners to meet and exceed stated objectives, and provide new solutions for clients
- Create measurable paid social programs that are in line with strategy and budget
- Be passionately in tune with the evolution of market trends, digital marketing innovation, and online behaviors
- Develop insights and keep teams informed of new opportunities
- Contribute to new business development when requested