Job Description

MW Partners is currently seeking a Marketing Manager to work for our client who is a global leader in multimedia and creativity software products. 

We are looking for a strategic product marketer to unlock the magic of non-pro content creation family of products targeted at social media marketers, entrepreneurs and SMBs. Over the duration of your contract, you will develop a deep understanding of our audience segments through data analysis and research, and will be responsible for driving business-critical projects pertaining to user acquisition and engagement.

The ideal candidate is passionate about social media content creation trends and empowering small business entrepreneurs, and has a track record of driving top of funnel growth and assessing and improving user journey workflows for SaaS consumer businesses.

RESPONSIBILITIES AND DUTIES: 

• Deeply understanding our customer segments, their unique needs, and how they navigate content creation through thorough analysis of user research and usage data
• Conducting ad-hoc research and analysis to understand user intent and behavior pertaining to high engagement
• Developing and championing strategies that meaningfully move acquisition and engagement metrics, including cross-sell / upsell opportunities, onboarding workflows and use case journey mapping
• Partnering with lifecycle marketing teams to develop, launch and optimize acquisition and engagement campaigns

REQUIREMENTS: 

• Bachelor’s degree in business or marketing; MBA preferred
• Self-starter and proactive leader with 8+ years of product marketing experience from a technology SaaS company
• Deep understanding of social media market trends and competitive landscape
• Experience with Entrepreneurs and Small-Medium Business audiences preferred
• Proven ability to partner with product management and go to market teams to define and implement new programs and investments to achieve business goals.
• Experience partnering with market researchers and translating insights into measurable strategies
• Demonstrates outstanding analytical skills to identify, analyze, and use data to advise recommendations.
• Gifted verbal and written communicator, who is comfortable in front of senior leadership groups, and colleagues alike
• Experience managing resources optimally.
• Executive presence and excellent communication skills
• Positive relationship building and influence skills across functions
• Capability to identify problems without precedent and bias for action to address them

For a confidential discussion or to find out more, contact Siri on 435-990-6171 or apply now.

Company Description

MW Partners is a rapidly growing Women and Minority owned company that provides Professional and IT Staffing Services on a contract, contract to hire and direct hire basis.