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Digital Media Buyer

MW Partners

Digital Media Buyer

Burbank, CA
Full Time
Paid
  • Responsibilities

    Job Description

    MW Partners is currently seeking an Digital Media Buyer to work for our client who is a leader in the media and entertainment industry.

     

    RESPONSIBILITIES AND DUTIES:

     

     

    • Manage and support the paid media campaigns on FB, Google, and other media platforms
    • Manage overall campaign activities through Asana by creating master and sub tickets for team members
    • Oversee the campaign pacing and optimize to campaign KPIs
    • Own and manage the Campaign Doc for each campaign. Set up and optimize the campaign using the pacing calculator as a guide.
    • Keep track of campaign forecast and actual spend by updating campaign tracking reports
    • Work with the Media Coordinator to create tracking tags and/or update our MMP for onsite and app activity attributed by our paid digital campaigns
    • Work with the Media Coordinator to update both internal and external marketing reports, then ensure all data is flowing through to our Campaign Summary Reports in our Campaign Docs
    • Work with the Media Coordinator to process invoices and ensure accurate and timely payment
    • Oversee deliverables from internal and external partners
    • Facilitate asset gathering (style guides, digital assets, reference material, etc.) from creative partners, organize ad assets, and ensure correct delivery to media platforms in a timely manner
    • Drive new ideas and processes to improve quality, efficiency, and performance of upcoming campaigns. Be responsible for the creation of Asana tickets, RFPs and run revisions, delivery to all parties, tracking and recaps on campaigns.
    • Support team with meeting journals, media recommendations, and campaign recaps. Crafting and updating presentations, using reporting and insights from external and internal partners as needed.
    • Assemble and update presentations with Google Slides
    • Create Google Sheets to analyze campaign data

     

     

     

    REQUIREMENTS:

     

    • Bachelor’s degree
    • 2+ years of paid media buying experience in FB and/or Google ad platforms required, preferably at a media company or agency
    • Experience and knowledge working on paid digital media campaigns, including but not limited to social, display, search, video, app installs, and email marketing (i.e. Facebook, Google, Twitter, Snap, Pinterest, etc.)
    • Understanding and experience in digital marketing including A/B testing, copywriting, and data analysis
    • Highly skilled in Google Slides, Google Sheets, and Media KPIs
    • Knowledge of Google Sheet formulas and functions including but not limited to Pivot Tables, Vlookups, If error, Query and Import range
    • Strong project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities
    • Be positive and willing to jump in on all kinds of projects, sometimes outside of normal day-to-day work
    • Strong verbal and written communication skills
    • Extremely organized and meticulous
    • Enthusiastic, passionate, and a strong work ethic

     

     

     

    For a confidential discussion or to find out more, contact Sana Hashmi on 213-261-0487 or apply now.

    Company Description

    MW Partners is a rapidly growing Women and Minority owned company that provides Professional and IT Staffing Services on a contract, contract to hire and direct hire basis.